It is important to target the right audience!

I have been creating and publishing content on LinkedIn quite actively for the last few weeks. My posts are getting engagement and responses from a lot of my connections, thanks to the powerful LinkedIn algorithm.

But there was one thing that was not in place.

Most of my posts are targeted towards adding value to the way entrepreneurs and founders work. Being a content marketer, I love to share my insights on content, customer behaviour and productivity that can help founders improve their products and business.

I noticed that although I am getting good levels of engagement, most people who are interacting with my posts are content creators and content marketers like me.

While I don't have a problem interacting with fellow content marketers, my objective is to build a community of fellow entrepreneurs and founders. I want to initiate a conversation with people who may not be experts in content marketing but may eventually use the tips and values my content is providing to grow their business.

On the other hand, I want to know about the tools and products I can use to improve my content marketing agency's processes and boost my personal productivity.

So here's what I did.

I unfollowed most of my connections who were either content creators or content marketers. What that means is that I will still be able to talk to them and interact with their posts, but my LinkedIn feed will be customized according to my preferences.

I am now following entrepreneurs who can help me learn and evolve through their experiences, learnings, journey and of course, their products.

Building a community of founders who work in different niches will help me get new perspectives and if my posts provide any value to them, it would be a win-win situation.

I would love to connect with some of you on LinkedIn and initiate conversations that can be mutually beneficial. If this sounds interesting to you, drop your LinkedIn profile below and I would love to connect.

Cheers!