Learn How The Douyin Algorithm Works😎

The ByteDance-owned short video app Douyin, known
as TikTok outside China, contains micro-vlogs, life-style
content and business advice. The short video
platforms have grown a large audience group and
especially popular among China’s Gen Z & Millennials.

For digital marketers who want to find out more about Douyin, check out this blog:
https://www.enlybee.com/the-best-douyin-marketing-guide-in-2021/

It is vital to understand the algorithms and rules of the Douyin platform for becoming a successful content creator on Douyin.

(1) Douyin Recommendation Algorithm

Douyin is popular across China. Its traffic is huge and it also attracts a lot of content creators. With so many creators uploading videos to Douyin, it is impossible to recommend every video to users. Based on this, a recommendation algorithm is used to allow users to provide easier access to content that appeals to them individually, out of the huge mass of videos uploaded daily.

The best way to make your videos appealing to Douyin’s algorithm, resulting in more recommendations, is to keep in mind the following five dimensions in the order of importance:

Completion rate
The number of likes
Comment count
Number of followers
Reposts and shares

Your videos will compete with those having a similar number of views, and whichever has a higher total score in the above dimensions will be ranked higher in recommendations. Douyin will stop recommending your videos when they drop down on these metrics.

How does the Douyin algorithm work?
(2) Douyin Review Mechanism

Douyin has a large number of creators posting videos every day. In China’s unique Internet ecosystem, content moderation is the norm to filter out videos that don’t meet the rules. Currently, there are two approaches to moderation – machine-driven audits, and manual filtering.