14
22 Comments

Let people try your product first

Whenever I'm browsing & checking out new products and I face "sign up to try" I bail out immediately.

Learn from Carrd.io and others. Let people play with your product right away before asking for registration.

posted to Icon for group Growth
Growth
on June 15, 2020
  1. 2

    I actually don't mind signing up to try new things; it's a fair transaction, I think.

    On the other hand, offering free trials but insisting on credit card information first is always a U-turn for me.

  2. 1

    I think that all landing pages should offer a demo without a sign up too. I personally buy it if I try without sign up.

  3. 1

    Yeah it really depends on this one... some products naturally should have demos to use before asking users for any information. But on the other hand, a user that's not even willing to hand over an email to test the product, probably isn't that compelled by the problem anyways! These visitors aren't likely to convert to paying users. Handing over money has a much higher bar to pass than handing over a simple email. So if the free trial actually incurs a cost on you to offer and maintain, a bouncing visitor can be a win/win for both sides.

    EDIT: The exception I would make to this is if you're offering one of those products where users really need to use it to "get" it. Or if your growth is driven primarily via viral/word-of-mouth. Any sort of friction in the onboarding flow is going to have a big impact on an app's virality.

  4. 1

    Agreed :) Firstly you give without taking. Not the other way around.
    It is common to ask for registration, that's true. But it doesn't mean that's the right way :)

  5. 1

    Does this always apply though? I have thought about it before because I also believe in reducing friction as much as possible.

    I had a look at Cardd.io and it was not obvious just by looking at it that I could play around with the product. I did not quite understand what "choose a starting point" meant.

    I have 2 projects currently:
    1.) Livin-in: a crowdsourced neighborhood review website. I have tried to reduce the friction by making it easy for people to add a review without registering. I did this to generate more content on the site in the initial stages.

    2.) I also have a fintech product that I am hacking on. The product connects to a businesses accounting package and due to the sensitivity of the data, it would difficult to allow the user to play around without first registering.

  6. 1

    This is a good point @mdfk. We tend to sign up for so many products and services as Indie hackers that it can be nice to not have to set up an account before trying something out. This can be tough for creators and builders though when starting out, as capturing emails for potential leads is paramount for early founders!

    1. 2

      The question is, whether collecting emails will bring more actual users than no-sign-up trial :)

      1. 1

        When I started working on targetaudience.app I only had a landing page for 1 month. In 1 month I had 60 subscribers. When I launched 25 of those signed up within a day. Within 2 weeks I had 180 sign-ups.

        I think the real point is, is that you provide value. If you offer enough value people are willing to sign up. Making your product completely free without sign up might has the advantage that you get more users. However, these might not be the users that are willing to pay for your product. So should you listen to their feedback? If they don't even bother to sign up, they are probably not your target audience.

      2. 1

        Absolutely @mdfk, I'll have to run some experiments myself and find out haha.

  7. 1

    I do this with SongRender! People can try the app, upload files and play their video — they only have to sign up when they want to download it.

    1. 1

      If so then it might not be that apparent. Clicking "Create video" moved me to sign up page.

      1. 1

        It has now been fixed. Thanks for letting me know!

      2. 1

        Whoops! That is a bug! 😅

  8. 1

    Yup, I feel the same. But what about products exclusive to mobile Platforms? How do you feel when you land on http://prep.surf/ from a user perspective?

    1. 1

      I like it -- videos/gifs showing at the start, so I can skim trough and see what it does. Although I would put less text to read or make it more condense.

      I didn't download the app, but if I would like it enough I would download it (I mean, I'm not the target audience). But then I might churn again at sign up screen in the app.

      1. 1

        @mdfk I'm actively pushing web-app with little to no barrier so that people directly get the taste of Prep. You can give it a try, https://app.prep.surf/, buggy as hell though

        1. 1

          Personally I don't think it's a need for building a separate web version for people just to try it. If somebody is the target audience then they will download it anyway.
          I might be wrong though :)

          I'd just focus on one platform.

          1. 1

            @mdfk That's true, it's a single codebase actually, just had to migrate some tools for web-support, going the react-native route was a good decision I guess. Thank you for the insights

            1. 2

              Ah, in that case there is less work to adjust it.

  9. 1

    In general, the less friction between users experiencing your product, the less reason they have to look elsewhere and more invested in your product.

  10. 1

    You are right about this, from a user perspective, this is very handy, from an admin perspective, less subscribers from users that will never use the product... so it's a win/win

    This is definitely something I will try to have achieved on my platform.

  11. 3

    This comment was deleted 4 years ago.

  12. 3

    This comment was deleted 4 years ago.

    1. 2

      True, there is a drawback for this. Personally I handle it automatically with Firebase Anonymous sign up.

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