Play now. Pay later: Trying a new pricing experiment
Play now. Pay later.
That's the new zero-friction pricing experiment that we are running at Thursday
Thursday has been getting excellent traction since we launched it 3 months ago on Product Hunt. 4000 socials have been created so far on Thursday.
It is a promising start, but...
If your customer is going to take out their wallet and pay for your product, you know their pain is real, and your product is the remedy they were looking for. There is no better validation than this.
We have worked very hard to keep things simple on Thursday. Anything that adds friction is removed. Bye-bye sign-ups.
We wanted the same for our pricing model - zero friction. You don't have to sign-up and pay first. Instead, you pay at the end - after you are done with the social. Well, we are believers - believers in the goodness of people - that they will do the right thing.
The best thing was that we could put everything together (from UX to implementation) in a day and with very minimal dev effort.
How much are we charging? Thursday is free for teams of up to 7 people. For teams of 8 and above, we charge $19 per social. Once again, play first, pay later.
What say? What other interesting pricing models have you seen or have implemented yourself?
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After 19,314 lines of code, i'm shutting down my project
Need feedback for my product.
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Hey Deepa Shah !
Your zero friction play first, pay latter pricing model sounds promising.Here are 5 other models you can try to convert Trail users to Paid users.
Pay as you go - Limit the product's usage in the free version and charge for additional usage. Automation platforms like Zapier, Drip use this tactic.
Freemium - Not all of your product's features must be available to free users. Charge a fee for advanced or premium features. Asana and Trello charge users for extra features.
Opt-out of subscription - Collect the payment information from your users upfront and ask them to opt-out of the trial period before it ends. The audiobooks platform Audible uses this tactic.
Limited Free Trials - Make the trial period as short as possible instead of offering 30 days or more. SEO tools like kwfinder, SEMrush use this tactic.
Incentivised Free Trials - Offering a trial period with credits that expire unless the user subscribes to the service will increase engagement because they feel they are getting an offer they can't refuse. The StuDocu platform for students uses this tactic.
@GrwthPartner Thanks! This is very comprehensive.
I will post after a month about the results of this experiment and then take help from your list to expand.
Sure , Just DM me in Twitter . Happy to help