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Programmatic SEO

💎 Why It Matters


You need to cost-effectively acquire customers.

🔍 Problem


Writing editorial content is slow, expensive and hard to scale.

💡 Solution


Programmatic SEO helps you build thousands of pages for high-intentlow-volume keywords.

Tripadvisor ranks for best {thing to do} in {city}.

  • Best walking tours in Lisbon.
  • Best restaurants in Atlanta.
  • Best parks in Edmonton.

🏁 Players


Programmatic SEO Examples

  • Failory - Resources and interviews for startup founders.
  • MentorCruise - Find programming, marketing and product management mentors.
  • Legislate - Get employment, property and freelance legal contracts.
  • Zapier - Targets long-tail keywords around integrating apps.
  • G2 - Software comparison and review site.
  • Canva - Design products using templates.
  • moveBuddha - Showcases popular moving routes by city.
  • Tripadvisor - Targets 'best {thing} in {city}' keywords.
  • Payscale - Targets '{job title} salary' keywords.
  • Airtable - Offers use case specific templates.
  • DelightChat - Ranks for '6 best {use case}' apps for Shopify
  • Product Hunt - Builds a related products page for each product.
  • Wise - Runs a programmatic SEO strategy around exchange rates.
  • Yelp - Shows lists of businesses in cities around the world.

Programmatic SEO Tools

  • Ahrefs - Find low-competition keywords.
  • ScrapingBee - API-based web scraping tool.
  • Simplescraper - Scrape websites and build APIs.
  • Data Fetcher - Import data into Airtable.
  • Webflow - Build dynamic pages based on templates.
  • Placid - Generate images in bulk.
  • Airtable - Store data for page templates.
  • WordPress - The most popular website builder.
  • Notion - Build docs that can be published as websites.
  • ScrapeHero - Scrape website data.

🔮 Predictions


☁️ Opportunities


🏔️ Risks


🔥 Hot Take


  • Editorial content will continue to work best for high-volume keywords. It's worth the effort. Programmatic SEO is an efficient approach for long-tail keywords. Dominic Monn works with an agency to write long-form content alongside generated pages.

🔑 Key Lessons


  • Keyword research is the foundation of effective SEO. Including Programmatic SEO.
  • Long-tail keywords have less traffic but high-intent visitors.

😠 Haters


"This sounds technical. I need to learn how to code."

We shared a no-code "recipe" for Programmatic SEO in the opportunities section.

"This sounds spammy."

ZapierFailory and Legislate use these strategies effectively. Ian Nuttall says, "...the goal for me isn't just 100,000 pages. It's to provide value on those 100,000 pages."

🔗 Links


📁 Related Reports


  • Marketing Funnels - Getting search traffic is one step in a marketing funnel.
  • No-Code - No-code tools are used to capture, transform and display data.
  • Growth Tools - "Engineering as marketing" projects have programmatic SEO elements.
  • Data as a Service - Combine APIs to provide value to visitors. See NomadList.
  • AI-Generated Content - The line between editorial and programmatic content is blurring.

🙏 Thanks


Thanks Charles BrecqueNico CerdeiraShayla PriceAhmet SoybelliDominic MonnStewart TownsendKevin GalangSerbay Arda AyzitAshwinJohn BardosMaciej CupialJason PancakeHolger SindbaekSam HickmannKevin Dam and Marcos Ciarrocchi. We had a great time jamming on this report.

✏️ Nyssa* researched and wrote this report. Dru researched and edited.

What else?


Trends PRO #0083 --- Programmatic SEO has more insights.

What you'll get:

  • 35 Programmatic SEO Examples (150% More)
  • 23 Programmatic SEO Tools (130% More)
  • 6 Predictions (100% More)
  • 13 Opportunities (160% More)
  • 4 Risks (100% More)
  • 4 Key Lessons (100% More)
  • 11 Links (266% More)
  • 14-minute audio episode with exclusive Programmatic SEO  stories, insights and opportunities.\
    Access Trends Pro

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posted to
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Trends.vc
on March 23, 2022
  1. 3

    Couldn't agree more about programmatic SEO!

    I launched a website 5 months ago with content generated purely from programmatic SEO and I'm already getting just under 1k visitors a month from google. I spent like, 10 - 15 hours on it, tops. Full write up on the experiment here for anyone interested https://allisonseboldt.com/experimenting-with-programmatic-seo/

    The success of that site has also promoted me to explore building tools for this space. I'm working on https://pagefactory.app right now (templating tool). If you're interested in exploring programmatic SEO, I have a video on the site that details my approach and process!

  2. 0

    Thank you, great list of ressources for Programmatic SEO!

    I would add https://seomatic.ai in the tool list if people are looking for a complete nocode tool to spin some landing pages on their own web builder (wordpress, webflow) or with seomatic templates.

    And there is also a FREE Programmatic SEO course on Youtube. You can check it here: https://www.youtube.com/watch?v=RLge3miLLHw&list=PLNIYQAT_qJ8_eP2jSppVE3FquYwrRntx8

    Have fun building niche sites :)

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