Rank #1 on Google for 100X More Keywords with Programmatic SEO

I've been using programmatic SEO to create content at scale and I've been implementing it at my SEO agency for clients. The content I created has helped my sites rank #1 on Google for multiple keywords.

If you're not using programmatic SEO you're falling behind, it's simple to get started and add it in Next.js with their dynamic (/:slug/) routes.

Want to rank for 100x more keywords with just 1 dynamic page? Here's how!

Programmatic SEO Examples

Here are real-world examples of programmatic SEO in action. We will explain how each case study used programmatic SEO to create thousands of pages for each business.

MagicBuddy - ChatGPT Examples

MagicBuddy is a Telegram AI chatbot that uses ChatGPT to generate responses to user messages right inside Telegram, so it’s a simple friendly AI on the go.

MagicBuddy’s website has dynamically generated pages when the user clicks on a ChatGPT example they like. They use geolocation to also show fun facts about the user’s current city or country, making it feel like a super personalized website.

• /ai/:topic: For example What is ChatGPT or ChatGPT in Russian.

• Each page will have an unique title, description and a full AI conversation as example.

• The chain continues with 3 examples, that are only generated if the user clicks on them.

WorkbookPDF - Language Workbooks

WorkbookPDF is a website that offers AI-generated language workbooks for language learners, each workbook is a PDF file that is personalized to each student depending on their level and topic they are interested in.

WorkbookPDF created hundreds of dynamic pages for each language, level and topic. A great programmatic SEO strategy and page template that really works to rank better on Google for long-tail keywords that users are searching for.

• /:language/level/:level: For example Korean workbooks for grade 11 or German workbooks for beginners.

• /:language/topic/:topic: For example Korean workbooks about animals or French workbooks about wine.

GradientPage - UI Gradients

GradientPage, a great programmatic SEO case study, offers gradient wallpapers for designers. To launch their SEO efforts and be found by designers, developers and indie hackers, they created free tools to generate CSS gradients and UI gradients.

They created 500+ pages of CSS UI gradients that designers can use in their projects. Each gradient links to a color and a hex code, offering millions of potential pages.

• /css/ui-gradients/:color: For example after-the-rain or instagram.

• /hex/:code: For example yellow orange (#FFA647) or spring green (#00FF7F)

OG Image Gallery

OGimage.org displays hundreds of OG images as examples for inspiration. The website offers templates and an automated OG image generation service for websites and blogs. And showing examples is a great way to show the value of open graph images.

Users can submit OG images as an example, and the website will create a category and post for each. This way, users searching for better images for their social media or meta tags can see examples that are specific to their use case.

• /inspiration/post/:domain: For example, IndieHackers’s OG image.

• /inspiration/category/:slug: For example, in the SaaS category.

Peliqan - Data warehouse SaaS

Peliqan, a data warehouse SaaS for enterprise, has created thousands of connector pages for each integration that they have. They are using Wordpress with dynamic fields and images that are replaced for each specific page or connection.

This is a great way to target specific keywords that startups are searching for like a “Hubspot analytics to Excel” or “Export Xero data” that are hyper-specific for the pains that users might have.

• /connector/:platform: Integration pages like Salesforce or Postgres.

• /connector/:from/:to: Connectors with two platforms like Postgres & Zendesk.

The challenge is to get all of these 1000+ pages indexed, so you'll need to use a website indexing tool (there are many).

Popular Programmatic SEO Examples

Let's take a look at some real-world examples of successful programmatic SEO implementations by other startups and businesses that work well.

1. Nomad List: Ever wondered where the best places to live and work remotely are? Nomad List has the answer for digital nomads! This platform uses programmatic SEO to create and optimize thousands of pages, each targeting specific keywords and user search intents. The result? A treasure trove of data on over 2,000 cities worldwide!

2. TripAdvisor: TripAdvisor is a travel enthusiast's best friend. Using programmatic SEO, the platform generates thousands of pages targeting various travel-related keywords. This strategy helps TripAdvisor rank well on Google and attract millions of visitors from organic search.

3. Yelp: Looking for the best restaurants? Yelp has got you covered! Yelp uses programmatic SEO to create pages for all business searches, helping the website reach its target audience and rank well on search engines.

4. Zapier: Zapier is the ultimate online automation tool that connects various applications and services. The platform uses user-generated content to create pages for almost all "integration" keywords, making it easier for users to find and set up integrations between different tools.

5. UserPilot: UserPilot, a user onboarding software, has built a database of tools in their industry and generated a variety of articles using programmatic SEO. This approach has allowed the company to scale its content creation and target long-tail keywords effectively.

Why programmatic SEO can help

You might be thinking if it’s worth it to implement programmatic SEO? In our experience, it can be a key SEO and content strategy that really pays dividends in the long run. You can link to a specific page when sharing your content on social media and you always have a good page to refer to when talking to customers during sales.

So it’s not only about creating content purely for SEO, it can help you get more leads and sales throughout the entire marketing funnel, this is why content marketing is so important for businesses to implement and to focus on.

But SEO pages at scale can have even more benefits than simple one-by-one content can offer. Some of the programmatic SEO benefits are:

1. Scale: You can cover a lot of keywords and create a massive topical cluster for your website.

2. Cheap: You can create 100x up to 1000x more content with just a few simple templates.

3. Happy users: As seen in the examples above, the content can be helpful to users, as it can cover their exact specific search intent and give people what they’re looking for.

You need to be careful to avoid creating low-quality, duplicate pages or spammy content. Thin pages or useless pages will not rank anyway and will cause your website to be penalized or just not show up on Google at all.

It’s not super easy to do programmatic seo, but it can be worth it. It’s important to focus on creating high-quality, relevant content that addresses user needs and aligns with search intent. You’ll also need to get backlinks to your pages to increase your website’s authority.

Hard work, good content planning and strategy, and maybe some help from a SEO agency with the right SEO tools and dedication are key to implementing a successful programmatic SEO strategy.

Next steps

Programmatic SEO stands as a powerful tool in the modern SEO toolkit. Leveraging automation and data, it offers a cost-effective way to manage SEO strategies at a large scale. The role of programmatic SEO is set to become even more vital, promising an avenue of growth and scalability for businesses globally.

Pretty simple, right?

Adding more content can improve your site's online visibility and is a key SEO strategy that if done right, can cause you to get more leads and sales for your business.

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