Reaching $6.5K MRR with SaaS for podcasts in 2 months 🥳

Hey Indie Hackers!

Every week, I send a marketing Case Study from a profitable Indie Founder. Today I want to share with you how Tiago managed to grow Podsqueeze.com to $6.5K MRR in just 2 months after launch 👀

1. What is Podsqueeze?

Podsqueeze is a tool that helps podcasters save time and effort by generating different types of content for and from their episodes.

With Podsqueeze, podcasters can create show notes, timestamps, newsletters, tweets, and more in just one click. The content is generated using AI, so it's highly accurate and saves a lot of time.

2. Who’s your ideal customer, and how do you acquire them?

We have 2 core personas for Podsqueeze:

1. Small to medium-sized podcasters who want to grow their listenership but have limited time to dedicate to their show.
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   The problem we solve here is the lack of time to write various types of content for episodes. This can be particularly challenging for solopreneurs who are juggling multiple responsibilities.
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2. Podcasting agencies that manage multiple podcasts and are already paying a lot to freelancers to write their show notes.
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   So for agencies, we save them money by eliminating the need to pay people to create the content.

To acquire our core personas, we focus on 3 channels:

— Social Media platforms such as Reddit and Twitter, where our ideal customers are likely to be;
— Cold email outreach to connect with potential customers;
— Partnerships with podcast hosting platforms and other podcasting tools to reach podcasters who already invested in the podcasting ecosystem.

3. How did you get your first 10 customers?

Initially, we tried DMing people on Twitter to promote Podsqueeze. It worked well for my previous projects, but it didn't yield any results for this one.

So, we shifted our focus to sharing it on Reddit, AI newsletters, and through cold email. These tactics proved effective, and we acquired our first 10 customers within the first two weeks after the launch.

Our early customers are still using our product, so word of mouth is also one of the channels.

Providing a quality product that solves our customers' pain points has helped with retention.

4. What’s your Best marketing decision and why?

As for all Indie Founders, Product Hunt launch was a standout marketing event for us. It allowed us to get a lot of eyeballs on our product, and we generated around 5k visitors to our page. As a result, our MRR increased by 1K.

Before launching on Product Hunt, we ensured that our funnel was tuned and worked correctly. We didn't want to waste the traffic. So, we spent time improving our landing page, including more CTAs in the feature section and removing excessive text.

As a result of our efforts, the funnel remained steady and efficient, and we converted a good number of visitors into paying customers. Our Product Hunt launch turned out to be a great success, and it helped us gain more traction.

5. What top-2 marketing challenges do you have, and how do you plan to solve them?

At the moment, we want to grow faster. For that, it’s essential to get into new markets (German, Portuguese, French, etc.) and to reach bigger agencies that manage multiple podcasts.

For the first problem, we want to partner with affiliates from different countries who can help us penetrate new markets. And to reach out to bigger agencies, one idea is to join conferences and events around podcasting.

6. Final thoughts

I believe that Podsqueeze.com will continue growing and reaching new markets fast. There're 2 main reasons.

First of all, Tiago solves real problems — saves time and money. This is not a vitamin product, but a product that creates an impact that you can calculate easily.

Secondly, the offer suits both creators and businesses (that's rare!). It means that you can experiment a lot and differentiate marketing tactics.

P.S. I share Case Studies like that every week. You can subscribe for Free and get them straight to your inbox every Monday 💌 https://makerbox.ck.page/marketingbay