Roasting my competitor

I honestly burst out laughing reading the title.
But wow, interesting idea!
And your article was really well-written.

Good advise! I did something similar in this article in 2019 coming up with reasons why most crypto exchanges suck. https://www.linkedin.com/pulse/10-reasons-most-crypto-currency-exchanges-suck-werner-hochleitner?articleId=6526355469085208576#comments-6526355469085208576&trk=public_profile_article_view

Funny thing is, the people commenting made clear that they work "on something totally unique and different" which, at a closer look, turned on the excact same crap as the ones I mentioned in the article. I already deleted a few but kept one as a warning....

We've had great success with this tactic as well. We researched our main competitors and added "alternative to" pages to our site like this one:
https://www.userback.io/usersnap-alternative

I know some people get worried about bringing attention to their competitors. But unless you're in a brand new category, there's a good change your audience already knows about your competitors. So pages this like help you explain why you are better.

This is an interesting angle—thanks for sharing @notlhw. We have been thinking about this a lot lately, so your post is timely. I just wrote my first competitor alternative blog here: https://obie.ai/blog/guru-alternatives-obie/

Would love feedback!

There is a problem inherent in this: you're also increasing awareness for your competition.

It sort of reminds me of when my parents wanted me to watch a Dangers of Rock & Roll video as a child...it ended up comprising my first list of bands to check out!

Be careful on this slippery slope or you will damage your brand while marketing someone else's.