Sales Channels and Audience Targeting
Airport headphones stores work so well because they target the right person at the right time... someone who is at the airport about to hop on a flight, and realizes that they forgot their headphones. This is an easy sell.
Before starting to test, grow, and scale sales channels
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Sales channels: Sales channels refer to the different ways in which a business can sell its products or services to customers. Common sales channels include e-commerce websites, brick-and-mortar stores, direct sales, and third-party marketplaces.
Audience targeting: Audience targeting refers to the process of identifying and reaching out to specific groups of potential customers who are likely to be interested in your products or services. This can involve a variety of tactics, such as social media advertising, email marketing, or targeted direct mail campaigns.