3
11 Comments

SEO for SaaS?

Dear Fellow Indie Hackers,

i am looking for some advice on how to grow my SaaS. The website is:

http://www.catbreedfinder.com

I believe there is a value in it for some people looking to identify a cat. This is verified by some traffic channeled from social media. But the challenge for me is how to get organic traffic for it. Since this is a free service for now, i cant pay to get traffic. I have looked up keywords and added them in form of FAQs but somehow the SE dont seem to like them.

Question :-

  • is there potential to optimize the website so that search engine like and show it to people have the question in mind which the Site answers? I would appreciate a checklist or a to-dos list of a bunch of optimizations or any resource e.g. a SEO Book etc.

I know one uphill task of going everywhere on internet (pet forums, social media) and engaging in people in a way to tell them about it and build back-links but this is very time consuming for a free service (for now) not worth IMO at this stage.

Thanks a lot for any advice.

posted to Icon for group Growth
Growth
on May 16, 2020
  1. 4

    You have to do on-page optimization as currently, every web-page equips with the same title, and description. For each web page make sure different title, and different description and Optimize it.
    You have to increase web pages in it. Such as Blog Page is necessary, update SEO Optimized blogs Frequently.
    There are more than 200 SEO On page rules and regulations for which the website needs to be followed, and then after On-page optimization, you have to Go with Link Building.

    1. 1

      Thanks, i am now thinking on those lines.

  2. 2

    On SEO in general:

    • Identify the keywords that you want your site to rank for and make sure to optimise the site towards those keywords on page. There are tons of resources on on page SEO out there.
    • Link building is very time consuming as you say, but that is the only way to go when you are doing it from scratch. If you do it right then you will get steady traffic for free. Forum links are considered as weak by Google but they can be a good start. In the long run try to reach out to strong sites to get a link back from them.
    • Really good content is always key. Make sure to fill your site with useful information.

    In your case an idea could be to create a page for each cat breed that is out there. Then you could catch people in your target audience. Maybe you could even generate that content using a data source. Just make sure that it is unique. I have had pretty good success with generating pages with information from different sources. Maybe there is a cat breed API out there even? :-)

    1. 1

      Thanks Karl. Yes indeed i think there are no two way rounds of creating good content to get google's attention. What i initially had thought was that i might not need kind of blog to update regularly since this is a service as my SEO knowledge was quite a bit old. Now i am the opinion that no matter what your website does or how good it is, one must have a "blog" section filled with text and images to get the SE's attention.

  3. 1

    Focus on optimizing your website for keywords that are searched often every month. Also, get authoritative backlinks to your website.

  4. 1

    If you are planning to do SEO by yourself, check this full guide 👉 https://backlinko.com/hub/seo

  5. 1

    Shoulda called it "WhatTheCat!" :)

    Idea off the top of my head:

    1. Run thousands of cat images and label them with their breed.
    2. Autocreate a page for each breed type with tens or hundreds of images for that breed (all tagged and watermarked with your brand name which will now read "WhatTheCat!")
    3. Add a title, headline, subheading, intro paragraph, your image sets (with alt attributes) and a long article about each breed on the page. Create a page for every breed.
    4. Google images will crawl your pages and start showing cat breeds when people type in image search (hopefully with your results and your watermarked website and cool brand name "WhatTheCat!"
    5. Create a mobile app that does this for people. Charge money. Profit.
    6. Do something with website to monetize that too, not sure what yet...

    Good luck!

    1. 1

      Thank you, indeed your suggestion for the brand name is better than mine. Perhaps I'll rename it. The only problem with posting so many images on my site is, i will get copy rights problems as i cannot own all those images. but yes, it is definately good idea to get SE's attention.

      1. 2

        There are hundreds if not thousands of cat images on Unsplash and the likes.

        1. 1

          this helps. thanks.

  6. -1

    This comment has been voted down. Click to show.

Trending on Indie Hackers
How we got 100+ clients in 48 hours from Product Hunt User Avatar 16 comments Meme marketing for startups 🔥 User Avatar 11 comments After 19,314 lines of code, i'm shutting down my project User Avatar 1 comment Need feedback for my product. User Avatar 1 comment We are live on Product Hunt User Avatar 1 comment Don't be a Jerk. Use this Tip Calculator. User Avatar 1 comment