Should a project management tool have a free version?

To be honest, I don't think that pricing is the reason why your metrics are getting down.
Your niche is very, very saturated and I can't imagine how such a young company can expect infinite growth without applying additional efforts all the time.
I looked at your web site and didn't see any tutorials, your blog has only one article. Now, imagine, new management tools appear probably every week and how you think you could be noticed among them?
For example, I have never heard about your product even when I was looking for it.
So, you can play with pricing anyway, like add one more free plan and see if your metrics would grow but I just don't think it's the point.
Good luck.

Just my two cents :) I recently sat together with a friend and evaluated different project management tools for his startup. As he is just starting out it can get really pricey if you add all these costs of different tools (Team Chat, Support Chat, Project Management) (per user) (per month). I think later on when some money is coming in, companies do not mind to pay. I would onboard these small teams on a freemium plan with the intention that they hopefully upgrade later when their startup is doing well.

I'll provide a different response than some of the others. I don't want free users in my system. I want quality customers that find value in what I'm offering. Having a free plan as a one or two person company is, in my experience, exhausting and requires so much support for so little payoff. I can't imagine myself ever going the route of freemium again, but then again, I'm not trying to build a massive scale business.

Think of the FREE tier as an acquisition channel (kinda like advertising on Google, FB, etc). Make it functional but very limited. The goal is to convert these already non-paying customers to paid customers when they see the value in the product and wouldn't mind paying for it. But you gotta have a game plan for the conversion process. If not, these free users can just be a drag and a cost to your operation.

Hi Aleksandar,

I really liked the UI of your project when it was like an infinite grid where I could arrange things the way I want. It was really unique.

Now your product looks closely to AirTable or Excel. So a lot less unique.

In the Project Management space you need to be unique to carve your niche.

Regarding freemium: no one has the answer, you need to experiment yourself.

I run a productivity tool in your space, I used to have a freemium model, and switched to free trial.

Freemium was giving us a lot of word of mouths that was hard to quantify. Free trial means that the time we spend on support is well spent, is spent on people who are our target market.

You can still do it in a freemium model, but it is a lot harder. People that are not in your target market will give you feedback, and it is hard to not listen to it.

Good luck!

Your product is priced higher than JIRA and very close to Asana, JIRA, Trello, Monday, and other big names in the space. At the same time, you never mention how are you better than them. Probably think about creating comparison pages for the main competitors or if you have a strong differentiator or narrow niche than speak to them on your landing.

In regards to the free tier, it is usually more costly than it seems, so think about upgrade path upfront and ideally, figure out what will be behind the paywall.