Something new is born 💛

I'm Hua, a designer and bootstrapping founder building Typogram, a brand design tool. As part of running Typogram, I create this digestible weekly guide with fonts, colors, and design ideas to help founders, creators, and makers step up their game in marketing and get creative!

Hey Everyone!

Today’s post is a little different because it is a big milestone for my co-founder and me🙂. As I have told you over the last few posts, I’m getting ready for a preorder launch for Typogram, a design tool we have been working on for a long time. If you don’t know much about Typogram — it’s a beginner-friendly logo design and editing tool for non-designers. Here is the product video for a sneak peek.

Today are marks the first day we are releasing it to the world. This is a huge milestone for us and I feel like some weight has been lifted off our shoulders. I would appreciate you can support us today on our journey. If you are on Product Hunt, please show us some love!

🌻👉 Our Product Hunt Launch Page

As a celebration of this launch, My co-founder and I wrote a post summarizing our journey up to this point, I hope you will enjoy this post, and let me know if you have any feedback on this post or landing page.

Why did we launch this?

First of all, a brief introduction: We are Hua and Wenting, and we are the makers behind this app. Hua started working on Typogram in 2018, with Wenting joining in 2021. Before Typogram, we have collaborated on several other projects, like Anicons. We are both passionate designers that want to create easy-to-use design tools that enable people to feel fun and creative. We want to make design more accessible for non-designers.

What was the start of Typogram?

Typogram has been brewing since summer 2018 as a professional tool for designers in its earliest stage. As we ran around with equipment and interviewed users, we realized that this app better served non-designers. We had met many newly minted business owners looking to launch their product with a presentable, eye-catching website branded with marketing and a unique logo. They needed their logos designed but didn’t know who to turn to. Many ended up designing logos themselves and complained about the lack of learning resources and an easy-to-use, beginner-friendly tool, geared especially for non-designers to design logos.

After hearing about this pain point, we put our heads down to work by creating free design education resources for entrepreneurs, like FontDiscovery, doing workshops at accelerators like Yale’s Tsai City, and co-working spaces, like the Wing. In addition, we made mini design tools, like Coding Font.

We also developed our features quickly using no-code tools and tested out our app with an initial group of customers. We brought users on-site, had them test out our apps, nervously observed their interactions with our app. When the pandemic hit, we user tested remotely. Eventually, we figured out what worked, what didn’t and built out the features with code! Our customers were happy with what we have and paid us.

What was the most challenging part of this launch?

As shy creatives and engineers, the most challenging aspect of this launch had two layers. First, putting ourselves out there in many unexpected ways, and second, internalized pressure of launching and the desire to be perfect. This was a massive project for us and required us to put ourselves out there consistently. An example is the making of landing page marketing and our product video. We wrote the script, recorded and edited ourselves as the audio, and assembled the footage with in-app recordings and self-made animations. Every single aspect challenged us to do something out of our comfort zone. We were lucky to have a supportive community and friends that challenged us every step of the way.

Now that we feel more confident because our closed alpha customers were satisfied, we are ready to show everyone what we got! That brings us to this preorder launch.

We are looking to share more about this journey as we go, all the ups and downs.

How can I support Typogram?

Launching a business is hard –– It would mean a lot to us if you could support us. For today, please upvote our product hunt launch today or like, retweet or share our launch tweet.

You can also:

Follow us on Twitter! Tell your friends about us or tweet about us.
Subscribe to our newsletters: Build-in-public updates & FontDiscovery.
If you are Podcaster or Youtuber, consider interviewing us?
Are you a Blogger? Maybe we can do a guest blog?
Thank you so much! It means a lot to small indie business owners like us!

Missing the regular FontDiscovery Content? Check out one of our recent, most popular issues!

If you enjoy this series, you can subscribe here:

Have more questions about design and fonts?
Please email me hua@typogram.co or find me on Twitter at @HuaTweets.
You can also read the past issues on Typogram's blog.