Standup #4 May 18th 2020

Over the weekend my FB ads abruptly stopped converting which was a very uncomfortable experience (considering I was still putting $70 a day into it), that puts my ad spend vs. profit at break even for the month. It's not so bad if you assume that 20% of my 1st time purchasers will purchase again (with no acquistion costs) but it highlights the importance of running your campaigns lean so that if there is a goof up, it's relatively minor.

I've spent the last couple of days obsessing over CBD, and I have the landing page for my CBD shampoo more or less complete. I plan to ship it out for collecting presales emails soon, and I'm going to learn more about affiliate marketing as well. I think worst case I"ll try to produce 200 of it anyway and just try to see how it sells through affiliates like Clickbank, cause that seems to be the main way to grow. No rush.

I'm also going to be having a call today with a supplier to switch my manufacturing because the old supplier was causing drama for whatever reason.

Those are the main things going on today, plus trying to sell as much as possible before thursday so I can send over the rest to Amazon.