Tip: Increase conversions by sending personalized videos to users

It's important to show each user that you care about them — and most won't be fooled by your "personalized" emails. But you can't fake a personalized video, so send these at key moments to increase conversions and retention.

The folks at Ontraport increased their trial conversions by 20% and cut their no-show rate for sales calls in half by sending personalized videos for their booking confirmations. Videos can also be used to add a personal touch to cold emails. Or you can employ them post-sale for onboarding, creating a relationship, and to request reviews (personalized video requests get 50% more reviews!). Services like Bonjoro and Loom allow you to quickly and easily create personalized videos, which can then be sent as a link. Just make it very clear that the link leads to a personal message, or they'll assume it's generic without clicking.

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