Tip: Use small interruptions in your copy to get readers to actually read it

With the exception of your diary, you probably want people to read what you write. Boost completion rates and recall by strategically placing interruptions and hooks in your sales copy, blog posts, etc.

People remember details of interrupted tasks 90% better than completed tasks that went uninterrupted — it's called the Zeigarnik effect. And then there's the Ovsiankina effect, which says that people tend to want to complete an interrupted action. These related effects are helpful tools in copywriting that can draw the reader further into your message. When writing, try revealing a little bit at a time. And separate each reveal with small interruptions like new paragraphs, new sections, infographics, etc. Then add little phrases like, "Here's how..." and "There's more..." right before these interruptions to indicate that the task (learning something) will be completed soon. This should result in greater recall and a higher likelihood that the reader will read to the end. But use it sparingly so that it doesn't hurt the user experience.

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