Top lead generation strategies for LinkedIn that brought us 200+ leads

Lead generation is the main focus of a B2B business that wants to drive maximum revenue. If you’re a B2B marketer, you should know that LinkedIn B2B lead generation doesn’t happen by accident.

It would be best if you had some best practices, the right LinkedIn automation tools, and well-thought strategies to help you get more sign-ups. If you’re searching for such strategies, you have come to the right place.

At LinkedCamp, we help our users use strategies we have tried and tested before to get the maximum out of LinkedIn.

This blog will share strategies and hacks that will skyrocket your lead generation. Read on to learn what these strategies are and how they work.

1. Generate Leads by Scraping Groups

We have been using this very effective and result-oriented strategy to generate leads. It might not sound familiar to you, but it’s very easy, simple, and, most of all — very effective.

So here’s the strategy:

• Find relevant and active LinkedIn groups
• You can do this by using LinkedIn’s basic filters and choosing the group option
• Make sure the groups are relevant and have a good number of members
• When you get in, participate in conversations for a few days
• Use LinkedCamp to scrape members of LinkedIn profile
• Use the list of scrape members to run a highly personalized campaign
• You can reach out to them using the template:

Hi {First name},

Hope you’re doing great! My name is X, and my background is in X and X. We’re both members of [LinkedIn Group], and I noticed that you had some pretty insightful comments on the topic X [something shared in the group].

If you’re open to it, can we discuss the topic further? Also, let’s connect.

Thanks,

What results did we get:

• 70% acceptance rate

• 25% response rate

• Booked 10 demo calls

How is this technique effective?

Targeting a LinkedIn group is very effective because these groups often contain niche-specific members with the same interest as you. They are more likely to be your potential clients. When approached with a very careful approach, this growth hack can bring you a stream of leads. Try it out ad let us know what outcomes you got.

2. Content Retargeting Strategy

We have another simple, useful LinkedIn strategy that will bring you hundreds of leads.

Here is how it works:

• Find a relevant LinkedIn post with a very good engagement rate.
• Make sure it has a good number of likes and comments
• Copy the URL of the post and paste it into LinkedCamp
• The tool will scrape the list of those who have liked and commented.
• Most profiles will have similar interests as you have targeted a relevant post.
• You can run a highly personalized campaign using LinkedCamp — the safest - LinkedIn automation tool.

When reaching out to them, make sure you use personalized templates like the ones below:

Hi {[First Name}},

Hope you are doing great.

I saw your comment on a post related to B2B lead generation. I want to learn more about B2B lead generation and fill my network with like-minded people like you.

Let’s connect!

We also used this technique and messaging templates to reach out to these prospects, and we got the following results:

• 70% acceptance rate

• 30% response rate

Why is this strategy useful?

This technique is useful because people with mutual interests are more likely to convert. You can start a conversation by letting them know that you also like what they like — they see it as a good reason to connect with you.

3. Run Hyper Personalized Campaigns

This is the most effective strategy, and we generated a good number of leads using this technique. Before applying it, you need to understand hyper-personalization because most people get it wrong.

Many users sprinkle first and last names in the message and think they have outdone it. With LinkedIn automation tools like LinkedCamp, you can run a highly personalized campaign beyond the first and last name.

We offer a CSV file feature and Hyperise integration that sends different outreach messages to every prospect, depending on who the prospects are addressed to.

Here is how it works:

• Extract a list of the ideal prospects through the CVS file
• Use dynamic, personalized tags, and they will come up differently for each prospect
• Use the Hyperise Integration feature that will add a custom image or GIF to each message
• Use highly specific templates so that every prospect thinks the message has been crafted for them.

What results did we get using this strategy:

• 50% responded to our messages

• 300+ leads

Why does this strategy work?

Personalization is something that quickly grabs the attention of people. They are more likely to respond when you have added specific details about them.

Old cut-and-dried templates don’t work because prospects think you haven’t made any effort to connect with them. Not just that, you need to go beyond the first/last name and be more specific and personalized when approaching your ideal prospects.

It’s also important that people think it’s not an automated message, but a human has sent them. Thus, keep the human touch alive by adding personalization.

We have shared some useful strategies that we have been using for ourselves. We also recommend our users use these strategies to boost their lead generation and sales.

Many users using these techniques are successfully generating hundreds of leads. Thus, if you are still not taking advantage of LinkedIn or the best LinkedIn automation tools, it’s time to dust it off and get light years ahead of your competitors.

Checklist & Takeaways:

• LinkedIn is the hub of B2B leads.

• Use the 3 most powerful lead generation strategies to generate hundreds of leads.

• Scrape members from a LinkedIn group and run a personalized campaign

• Scrape a LinkedIn post with a high engagement rate

• Send personalized messages that go beyond first and last name

• Use Linked Camp’s features to get the maximum out of LinkedIn