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Turned 24 having failed at multiple businesses. Here's my story.

I started building products, 2 years ago when I was 22.

I've always wanted to start something of my own ever since I came to learn about money & how certain assets work while you sleep (From Rich Dad, Poor dad 😂)

At that time, I was totally naive. Was fascinated by books like "Zero to One" and started out building a recruitment platform for developers with help from a friend who became my cofounder

We scrapped together a simple project and integrated with Github APIs to push code repositories in under 3 weeks. I also began doing cold outreach to over 100 companies. Finally 4 of them responded 🤩

We managed to make some revenue of $300 (charged companies for successful hires) but it turned out hard to consistently bring in candidates for every job listed by a company.

And since I was the only one focusing on business side of things, I eventually lost energy having to rent out my time for every hire 😪

Next venture - Social media for developers

Turns out I still had it within me to turn it into something else. So we made a pivot from the previous project but with a special focus on distribution which we thought might solve the hiring problem 🤔

Astramind Developers

We called it "Astramind" intended to mean, taking our community minds to the stars🤐

Our master plan was to make it a place for the most creative developers to hang out so that developers would be readily available when jobs were listed. A "productized" version of the service we used to render 😋

So we built a community platform for developers where they could share their blogs, code repositories while getting to know other developers. (It was more of a social media with features appealing to developers) 🙌

Though the plan looked good on paper, the hardest part was to make developers engage with each other and make posts. We realized that developers didn't have much to comment on other posts & were mostly reserved 🥲

After working on it for 3 months, we realized that we really couldn't make it work though we had 20 developers onboarded as users and a discord community as well.

We decided to pull the plug having to focus on developers as I found that I was not really enjoying serving my target customers & also not good at it ❤️‍🩹

Yet another one - Community for makers building in public

After taking some time off for some 2 months, it was September 2021. Both of us still had some energy (But I could see that my cofounder's energy was deteriorating with each project)

While working on the developers' platform, I interacted with a lot of founders & indie hackers, talking about what didn't work and realized that they were people I resonated with the most. And also we saw the build in public movement becoming popular on twitter.

Having built a platform before, we both decided to make a community platform for SaaS makers building in public so that they could engage with each other and easily buy products due to the trust that's built 😁

So we had the concept of products categorized as timelines with each timeline telling the build in public journey of the founders. We ranked timelines based on the engagement they received.

Timelines

We used the boilerplate code from our previous project, added comments on posts, notifications to keep makers engaged.

Astramind for Makers

The product seemed to be doing well in the first month. We onboarded around 60+ makers (since now I had an audience from my previous projects)

We also made a soft launch on Product hunt which went comparably well to our previous projects. We had makers posting everyday. We were done with the technical part but now had to focus on marketing.

While all was going okay, we slowly started having some issues. Growth was stagnating. Also my cofounder lost interest at that time since now work was more required on marketing and keeping the community engaged rather than adding features.

We were doing all these ventures with a full time job on the side and he personally also wanted to make a job switch due to his company issues.

So this shifted a lot of responsibilities on me where I had to continually do marketing for 2 months and also fix bugs then & there.

I had a burnout after 2 months where I couldn't focus on my startup properly. I took a break in the month of December 2021.

Coming back again I realized that it was going to be hard for me to manage a community solo. Eventually we realized that it was best that I had to part ways with my cofounder.

After working on a lot of startups, for 2 years straight, it came to an end.

End or is it?

Even after enduring all the pain, I learnt what worked and didn't work in my case. I still had the desire to have a profitable business. So in January 2022 I began looking for problems I could build a SaaS as a solo-founder.

Now I am currently building Famewall in public.

Guess a taste of freedom makes you unemployable for life :)

Thanks for reading through my entire journey patiently. I've also shared some of the lessons I learnt on twitter 🤩

on March 10, 2022
  1. 4

    I think the best thing that i have seen in your post that you have constantly learned from you failures and strive to doing better the next time. I will you all the best Goutham 👍

    1. 2

      Thanks for the kind words, Arun :)

  2. 2

    Nice story man! Building a "platform" solo or without a team is tough. indie hackers rather stay away from building platforms, secondly knowing when to quit is project is really essential.

    Hope your journey with framewall is going well!

    1. 1

      Thank you Shashwat :)

  3. 2

    Inspiring post, Goutham. I am sure you will be successful very soon!

    One of my friends is a serial entrepreneur and his approach to business is a little bit different. he thinks business is a war. So he rather picks an industry with already few players that are solving a very big problem or adding ton of value(for example: if a tool helps my customers save a hell lot of time or increase revenue then it becomes a no brainer for them to buy and easy for us to sell) and then he enters the market by adding his own flavor to the product and rely on his competitive skills to capture the market.

    1. 1

      Thanks for the kind words, Shivam.

      This is an interesting story. But spotting such markets definitely requires a lot of specific knowledge. Curious to know the products he's building? 🤔

      1. 2

        Currently, he is the CTO of 2 companies and building UI design toolkits(individual elements, entire designs, in multiple frontend frameworks Vue, React, Angular) for software/SaaS design teams. I know the space is a bit competitive. but the product saves a hell lot of time for the customers and the designs are top-notch. plus we can upsell the design service as well. But hell lot to try in the market and see what fits the best. At the end of the day, you have to listen to the market :)

        1. 1

          Pretty fascinating! So what's been the factor which helps you guys position differently from the competition?

  4. 2

    What an inspiring story, @goutham8!

    It's solid proof that more often than not, you have to fail a couple of times before you gather the proper tools and skills that'll lead you in the right direction!

    1. 1

      Thanks for your kind words, mate 🙌😄

      That's so true. I've learnt a ton from the experience and have 0 regrets.

      Sometimes a hard slap puts you in the right direction than soft motivation 😂

  5. 2

    Hey @goutham8, I wrote a post that started in this thread, you can look it up here

    1. 1

      Just looked it up. I have a few points which I mention there though.

  6. 2

    Congratulations, you are on the right path! A doubt. Where do you look for these business ideas? I'm Brazilian and I want to start something innovative here, something that solves a problem.

    1. 2

      Thanks Gabriel. I actually had the same question when I was looking to work on a new problem 2 months ago.

      The best way to find ideas would be to start a project with a problem you find people discussing in communities. (there's a chance that the project might fail since it's your first)

      But there's high chance you'll discover new problems when working on the project or talking to customers.

      I would highly recommend you to read the book Zero to Sold as it gives actionable insights on what to do when trying to start a business

        1. 1

          Feel free to DM me Gabriel. Would love to help in anyway I can :)

  7. 2

    This is really inspiring. Young and building. Love to see it. Thank you for sharing!

    1. 1

      Thanks for the kind words 🙂

  8. 2

    Good luck with your latest venture. In case you decide to move on from it for some reason, do reach out to me. Would love to have you on board for my venture.

    1. 1

      Thanks for the offer, Amulya :)

      Are you active on twitter ?

  9. 2

    You are doing great; eventually, you will make it stick.
    One thing though, and it is a general, not a personal remark. A developer is building tools and media for other developers whereas the regular people are deep in the digital middle ages.
    Build for them. Befriend regulars like lawyers or financiers ( better choose those with money). Knowing that time is money and good apps save time, it is just a matter of discovering good problems (informational deficiencies) in their jobs.

    1. 1

      This advice is on point. Upon contemplating after shutting down the social media for developers, I realized this.

      Developers often like solving their own problems. It's really hard to build a business around them (though many have)

      In the end it's the market that matters :)

  10. 2

    Wow, pretty inspiring story Goutham. Although I am wondering how do you support yourself and your startups financially?

    1. 1

      Thanks Abbas. I actually have a full time job as well. We actually had 0 burn rate while running my previous ventures.

      We had AWS free tier and startup credits. We had very few expenses like company incorporation, domain hosting & emails which amounted to approximately $300 in total.

      Also wasn't much interested in material things so I had most of my money invested in ETFs way before I started up.

      It was a great learning experience for me with almost negligible costs :)

  11. 2

    Did you try to buy a project with some traction? On platforms like microns.io

    1. 1

      This is interesting. So it's more of a newsletter or a marketplace?

      1. 1

        Marketplace with great newsletter :)

        1. 1

          This is cool. Just subscribed :)

  12. 2

    Great story @goutham8 and thanks for sharing!

    You are just at the beginning of the journey and you're on a good path!
    I wanted to start when I was young like you 😁

    I did the same issue in the past, focusing on the product, without validating the problem first — it is a common mistake for developers, and your story will help others avoid the same mistake.

    Good luck with Famewall! 🙌

    1. 2

      I am not sure if avoiding failing is possible at all. It is pretty much similar to learning how to walk as a baby. That is how your free entrepreneurial spirit is forged, most of the time.

      1. 1

        The truth could not have been said better :) But I think all entrepreneurs tend to make their fair share of mistakes.

        Sharing our journey would help someone avoid one less mistake.

    2. 1

      Thanks for the kind words, Luca. It's true that as developers, we often fall into the trap. But we live, we learn :)

      I hope this helps someone in their journey 🙌

  13. 2

    Here’s the thing, You have the coding skills & can move very quickly to bring new products to market. But you are missing the most important thing & That is “Solving a real pain point”. Also, before you jump to your next idea please validate it with a simple MVP aka just a landing page no hard coding. But overall good job

    1. 1

      I agree @doseofjims. I realized this too after taking a break for 2 months :)

      After that, I stayed dormant and hung out in communities trying to find problems.

      Now I'm solving a problem I found from that with Famewall

  14. 2

    Community is definitely difficult to build. Thanks for sharing your journey :)
    Was interesting to understand your perspective.

    And wow, you're only 24?! Stop making me feel old haha.. Happy birthday!

    1. 1

      Hey, Kavya. Thanks for the kind words 😄

      Haha me too 🙌

      I feel old already seeing people younger than me have vast amount of experience :)

  15. 2

    Thanks for sharing your story and happy birthday 🥳

    1. 1

      Thank you for the wishes, Dago 🤩

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