Twitter Ads worth trying or a total rip-off?
Yesterday, I tried a little experiment with Twitter Ads.
Disclosure
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This was my 2nd attempt at Twitter Ads. The first time we wasted $100, but this will eventually be another storyðŸ˜
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Our Landing Page is converting. We launched recently on ProductHunt and got 352 Visitors, 30% Bounce Rate, 22 Sales (6.25% Conversion Rate)
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Other acquisitions channels are working well with positive ROAS
Now back to Twitter 2nd attempts
We wanted to promote this tweet:
To sell our SEO Checklist: https://seobuddy.com/seo-checklist
Campaign Objective: "Website clicks" (Drive traffic to your website)
Target Audience: Lookalike "All Website Visitors"
Target Interest: SEO, Digital Marketing
Target Country: United Kingdom
Result according to Twitter Ads Manager:
- $10 Spend
- 2360 Impressions
- 98 Clicks
- 4.15% CTR
- $0.10 CPC
The results, according to Google Analytics:
- 7 Users (3 Unique) <- vs. 98 according to Twitter
- 75% Bounce Rate <- vs. 30% compared to other channels
- 0 Sales <- vs. 6.25% Conversion Rate with other channels
Is anybody else experiences such bad results with Twitter Ads, and/or can explain the discrepancy compared to their stats (98 Clicks) vs. the actual result from Google Analytics (7 Visits) ?!
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After 19,314 lines of code, i'm shutting down my project
Need feedback for my product.
We are live on Product Hunt
Don't be a Jerk. Use this Tip Calculator.
A tactic I use for Twitter advertising which boosts conversion... select 10 accounts who offer a similar product or service to you, and have good sized follower counts. Upload their follower lists to a database. Perform a database query to create a subgroup of accounts who follow 2 or more of those 10 accounts. This will create a better ad group list, removing junk followers. You can go even further and create a list of accounts who follow 3 or more, etc, but the higher the crossover, obviously the smaller final ad group list will be. Good luck!
This is just a hypothesis : twitter audience is not necessarily ready to invest a significant amount of time to read your very lengthy landing page, therefore they can't perceive the value you're selling so they bounce.
My idea to warm them up a bit without asking too much is to condense the light version in a 1-2 min video and call it "SEO in 60 sec" and make it your ad. After watching, the one that go to your landing page will hopefully be more likely to convert.
Hey Romain!
The discrepancy is probably due to some tracking issues - you should triple check the twitter tracking code and your GA setup. Other reason would be that users bounce before the GA tag fires but it's unlikely in your case as your website loads fine.
Re: twitter ads - your should try creating custom audiences based on relevant users followers. You can use phantombuster for that - I know you have an account ;) In my experience this will give you a better quality audience that twitter's lookalikes, which are not as good as facebook's.
Also, don't judge a campaign's performance before spending at least $100-200 - you can only get to wrong conclusions.
Thanks Kacper for the comment.
Honestly, I think the tracking is just fine ... but if you want to take a look and help, I would definitively accept a hand, especially as I know and trust you :)
The first $100 I "burn" was using "Audience Based" advertising.
Step1: PhantomBuster to extract "ProductHunt UpVoter of SEO Product."
Step2: Sort the account with a Twitter Alias
Step3: I create an Audience to target these people (it was like 2k people)
Step4: and then promote my launch on Twitter (direct link to ProductHunt post)
I press "Start" and "Refresh" 5 minutes later, and literally 5 minutes later (no joke), I burn $100 for 3,085 Impressions, 233 Link Clicks, 7.55 CTR, and $0.43 CPC.
0 UpVote during that period.
Unfortunately, I can't monitor with GA the actual traffic on this third party website, so I didn't make a post about this and was just shocked about how this "smart campaign" ended up making me look so dumb :)
Yeah it's tricky if you drive traffic to a third-party website.
Very interesting stats.
Was were also thinking about Twitter's platform and now it seems a bit like money burning.
I find PPC as a great topic to discuss here on IH so I opened a group.
I would love you to join and be the 1st member in the group, it needs some people with experience and a big interest in the topic to make it grow, and I will be happy if you would like to take a part in it.
https://www.indiehackers.com/group/ppc
(There is a problem with the one-liner for now but will be edited soon)
Thanks, I just joined the group
I have been thinking about going with Twitter ads for my product, ruttl too. However, after reading this, I'm actually rethinking @rb242bs.
This comment was deleted 2 years ago.