When “Good Copy” Isn’t Enough: Spotting the Hidden Gaps in Your Messaging

Have you ever launched something that felt solid — good copy, strong visuals, everything lined up — but somehow it just didn’t connect?

It happens more often than we admit. The message sounds right to us, but the people reading it aren’t quite who we thought they were.

I’ve been digging into this in a new post: 7 Signs Your Messaging Isn’t Reaching the Right Audience. It explores how to recognise when your content’s off-track, what kind of feedback to look for, and how tools like Intent Lens can help uncover what your audience actually sees in your message.

👉 intentlens.app/blog/7-signs-your-messaging-isnt-reaching-the-right-audience

I’m genuinely curious — when did you last realise your message wasn’t landing, and what helped you spot it?