Churnkey.co Website & Waitlist Launched

Howdy IH'ers! I've been bootstrapping since 2016, recently hit 200k MRR between two products, and excited to launch a 4th SaaS business... Churnkey! I am very excited about it.

We want to help other SaaS founders reduce their churn. Before we talk about it, some backstory:

@nickfogle, @robmoore, and I have been busting our asses trying to reduce Wavve's churn over the last two years. At 125k MRR with 10%+ monthly revenue churn, every single percentage point counts. We have done it all (I think):

• Improve onboarding
• Segmentation & engagement
• Email sequences
• Pricing optimization
• Targeting high-risk customers for engagement
• Improve our offboarding flow

Out of all of the tactics we have focused on, improving our offboarding flow has provided the clearest ROI for our efforts.

We did this by adding the ability to survey users as they canceled, deliver dynamic deals based on answers, allow for pausing, customer support integrations, and in-depth reporting.

With these changes to our offboarding flow, we reduced our churn rate by 15%.

Sensing we were onto something, we kept experimenting, building more sophisticated offboarding and retention tools. Over the course of six months, we brought churn down by another 30% and saved $25,000 in ARR!

Now we are excited to share what we have built with other SaaS founders.

Introducing Churnkey.

If you’re a SaaS founder and want to see what we’re building, just put your email address in the wait-list form on our site. We’ll reach out directly once we move to beta and get you hooked up.

Check it out here: https://churnkey.co

We’re so excited to show you in the coming weeks what we’re building.