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41 Comments

Made $400 in one day! 😱 after making changes

I've been working hard on my side project roastmylandingpage.com. There have been some highs and some lows in the just the last few days alone.

I have received some of the best feedback on the service yet, but also a negative review on reddit (a take down) that I handled poorly.

Changes:

I've been running ads on Twitter, Facebook and Reddit to drive bookings. I've been experimenting with lots of audiences and copy. It has been quite hard to track performance as lots of people have visited, bookmarked a page mid-funnel, and later checked out. I might switch from using hotjar to heap.

I reworked the video on my landing page following advice from a fellow indiehacker - shorter, brighter, removed rambling. And I changed the checkout form too.

This morning I woke up to £300 of bookings (6 roasts), which has been a great start to the day.

If I could get to a point of that number daily I would be a very, very happy person.

Thanks so much to all the amazing indiehackers who have supported me on this journey, it's been so insightful and fun. Excited to see where this goes.

, Founder of Icon for Roast My Landing Page
Roast My Landing Page
on April 28, 2020
  1. 3

    I actually just enjoyed watching the preview you had; Lots of good advice. Have you considered posting peoples reviews just so that others can learn from the advice given?

    You could even monetize this. Off the top of my head, you could...

    1. Offer a discount on roasts if they're willing to have their roast shared
    2. Charge a much smaller amount (i.e. $3-5/month) for access to these roasts
    1. 1

      Love these ideas, thanks!

      1. 1

        I am considering doing a landing page that is 4 x videos and a book button. Focus on demonstrating what I do, not telling people what I do.

        1. 1

          I'll watch them for sure if I'm reminded somehow. Hey there's another idea, a newsletter with a roast / week? 🤷‍♂️

  2. 3

    That's great! Congrats. How much did you spend in the ads to get those orders?

    1. 1

      That's the real question here. @olly - what was your ad spend and ROI on that spend?

      1. 1

        ROAS was 4x. But I am still refining copy and audiences and building pixel data. Plus 1/5 roasts are now being up-sold.

        1. 1

          Nice, stats are great - Scale that bad boy up!

  3. 1

    Very inspiring. Thanks for sharing! Who knew consulting as a service was possible.

  4. 1

    Awesome work. It must be very gratifying to see such an instant impact of those changes.

    1. 1

      Yes I love that. But continuing to iterate all the time.

  5. 1

    This is awesome. Do you mind sharing your ad costs ? That would help alot of us tremendously in trying to figure out if ads are the route to go!

  6. 1

    Fantastic news! Interesting that Reddit ads are working well for you, I’m not sure whether to give them ago after mixed reviews on here!

  7. 1

    It has been quite hard to track performance as lots of people have visited, bookmarked a page mid-funnel, and later checked out.

    I'm not sure at what point people are dropping out of your funnel but my guess is that some people might be finding your service and thinking "This will be great when I've finished / updated my landing page".

    You might be able able to hook more of these people by offering a free email based one pager with tips on how to improve landing pages. This way, you can send them something valuable via email and later remind them to come back for a booking.

    Also, I noticed the "Website" link on your indie hackers product page doesn't go to the right place.

    1. 1

      @craftworkgames let me get back to you on the useful advice. Can you clarify what link isn't working?

      1. 1

        Nevermind. Looks like you fixed it :)

        1. 1

          Thanks

          On your other point, I am going to explore a lead magnet / nurture flow.

          1. 1

            Looking forward to hearing about it in one of your future updates :)

  8. 1

    Congrats man! And thanks for the convo today via Crisp Chat! 😎

  9. 1

    Congratulations! Well done!

  10. 1

    great! like how detailed you got in the demo video as well.

  11. 1

    The idea and implementation are pretty straightforward and creative. Nice job!

  12. 1

    Holy $h!t bro
    Congrats

    1. 2

      Thank you. I'm feeling very happy today :)

  13. 1

    Great progress & great show of building in public

    1. 1

      Being open and transparent is part of the fun / learning. Thanks

  14. 1

    Good one mate! You just might be the Jeff Ross of landing page roasts. On a lighter note, I thought you were going to go with "Your heading is so fat, it has its own sub-heading" route.

    1. 1

      Haha. Yeah I decided to go down the helpful route.

      FYI I do stand up, just at my desk when roasting.

  15. 1

    Have been looking at your journey for last few weeks. Good progress!!

    1. 1

      Thank you. Let me know any questions.

  16. 1

    Great result, good job!

  17. 1

    Congrats.
    But you might wanna check your own landing page on mobile : https://ibb.co/W63xYJy
    Some of the text is cut off from the sides.

    1. 1

      Thank you!

      What device are you on?

      1. 1

        Xiaomi mi A1
        Chrome

        1. 1

          This is fixed now, thanks for mentioning it.

      2. 1

        Same for me. Pixel 2 on Firefox

        1. 1

          Thanks for mentioning it. Fixed now.

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