LinkedIn is one of the best platforms to interact with the people you are connected to professionally. It is much loved among business developers, recruiters, business managers, employers, and job seekers. If you have a b2b business model, this will be a gold mine for you.
You can stay connected with the people of your profession, people who share similar interests as you, and people who can influence your business domain.
In short, you will be using LinkedIn for staying in touch with your peers, seniors and connect with new people who can offer your valuable advice. This platform is very good for new business owners who are struggling with finding investors, good business developers, and talented people to join their businesses.
However, sometimes getting accepted on LinkedIn becomes quite a task. This might not affect most people, but you must keep that in mind if you are in sales and your job performance depends on it.
This is where the premium InMail feature comes in. LinkedIn offers an InMail feature that offers you the opportunity to send messages to other members even if you are not connected.
However, if you are not ready to avail of the premium feature yet. You might be in hot waters.
With LinkedIn marketing becoming one of the primary sources for generating leads for most businesses, more and more companies are now investing in LinkedIn marketing. This is the reason people find it hard to reach their best prospects and start a conversation.
Most people end up running multiple cold message campaigns only to generate very few results. This concentration in the market is becoming a headache for the beginner.
Most message and connection requests get piled up in the inbox, others go unnoticed and never grab the attention of the prospects. Experts say that the main reason behind this is using boring old templates.
Where the key to running a successful campaign was finding prospects, multiple LinkedIn Automation tools like the LinkedIn sales navigator tool have helped. Now people can easily filter out the right prospects
However, they are still finding it hard to write a good quality message copy to impress their prospects.
To write a good message copy you need to set a goal first and then look for a punch lie that can attract your prospects. For the beginner who is struggling with creating a good message, we have designed some simple message templates.
These messages are simple and easy however it is better to edit them according to the personality of your prospects and the goal of your campaign.
Connection Message
If you have a premium LinkedIn account, you will have the option of sending a message along with the connection request. This is a simple message that you can send along with a connection request.
Hi (name of the person)
I read your comment on (name the group) and I was impressed by your opinion. (Explain some details about the comment and then give them your opinion about the comment)
I am sending you the connection request to discuss this further. I see that you are a fellow (write about their profession), and I would like to know more about you.
Initial Intro Template
This is a simple template that will help you to start the formal introduction. This is a simple message that you can send right after someone accepts the connection request.
Hi (name of person),
Thank you for accepting my request.
After careful and detailed research, my team and I have developed this incredible (name the product and then explain a little bit about the benefits).
I checked your profile and realized that it is something that might interest you.
If can let me know if you are interested or let me know if someone you know might be interested.
Looking forward to your reply
Regards,
(name)
Inviting For a Phone Discussion
LinkedIn is a great place to start a conversation, but you need to turn your prospect into a client. the first step is inviting your client for a call, you can use this message to invite them for a phone call.
Hi (name of the person)
Thanks for connecting!
I was looking at a post and read our comment. (State the comment and some post reference) I am always interested in fresh and new ideas, and I loved your profile as well.
I work for (give a brief introduction about your company and your designation). I am currently working on a project (briefly describe your project) and I feel this might interest you. I would love to have a one-on-one phone call with your regarding this topic.
Let me know if you are interested in a brief discussion over a phone call.
Regards,
Invitation For Official One on One Meetup
After your phone call, you want to meet the connection in person. This also means that you will have to ask them via message. You can send a brief message and invite them for the one-on-one meeting.
Hello (name of the individual)
How are you? I hope you are doing alright
After our last discussion over the phone, I found your personality very interesting and so I want you to come for a one-on-one meeting.
You can come to my office, and we can have this discussion over a cup of coffee. Please share your availability so I can clear my schedule.
I would like you to meet my team as well.
Please let me know about your availability.
Looking forward,
(Name)
The IceBreaker Template
This is a simple message that will help you initiate the conversation. It is brief so you will not be feeling like a pushover. Apart from this, you can easily customize it according to your need.
Hi (name of the person),
Thanks for accepting my connection request
I want to build a strong relationship with my connection, and I like your profile. Are you currently working on any exciting project that you would like to share?
Best regards
(name)
Offering Something Extra
Being a marketer or a salesperson, you want more people to know about your product. However, just offering the product might not be enough. You need to offer a brief introduction and some perks as well. This message will be great for product-based marketing where you can offer them a free trial or some discount.
Hi (name of the person)
Thanks for connecting with me!
We offer (write the name of the product and its brief introduction) and I think this might be very good for your business. If you are interested, you can start your free trial right now. Please click on this link for details (give the link).
Please feel free to reach out for any information about the product. Your feedback and suggestions will be valued.
Regards,
(name)
Company Initial Introduction Message
Most companies running B2B businesses do not know where to start as a result, they end up reaching other business profiles without realizing what they are used for. Most companies use their company profile only for recruitment and they are handled by the human resource whereas others only run it for sales. For this purpose, try to reach out to someone at the managerial level preferably a CEO or CFO. You can then send them a simple introductory message offering them your services.
Hi (name of the person)
Thanks for connecting!
I am interested in the services your company offers because I feel we can help you. I work for (name the company) and we have a dedicated team that can help you with (offer details about service).
You can visit our company website here (add link) and know all about the services we offer.
Please feel free to reach out at any time. I am looking forward to knowing in detail about your company and team as I feel this will be mutually beneficial.
Regards
Name and designation
Invitation For Event
Launchpads and formal events are a great way to strengthen your bond with your prospects. For inviting your prospect to an event, you can send them a message.
Hi (name of the person),
I was checking your profile and found it very interesting. We have so many mutual connections and I see that you are working on the same technology as well. We have organized a company event for people working on the same technology. I feel that this event will be very useful for you. Please feel free to bring your colleagues working in the same technology.
For more details about the event, please check this link (add event link).
Regards,
(name)
Template For Recruitment
Recruitment is a very important process and needs special attention. Big companies usually have a specialized department for recruitment, however, if you are just getting started you might have to do it on your own. Here is a simple recruitment template that you can use.
hello (name of the person)
I hope you are doing great. We are currently looking for (write the title of the job) for our tech-based company.
I have checked your profile and I feel you will be an ideal fit, so I reached out to you.
We are looking for a senior candidate who can (write responsibilities and job description)
Please let me know if you are interested in this position
Thanks
(name)
Reaching Out to Business Investor
Investment conversations are usually very hard. For every word you say, you end up overthinking. You need to have something smooth but very brief. Most people end up writing lengthy paragraphs and the reader gets bored. This is a simple template that you can edit according to your need.
Hi (name of the customer),
I just read an article about you, and I was impressed by your achievements. I am reaching out to you for my upcoming article. I would love to hear about your work in detail. I noticed that you are an investor, and you have some incredible names under your hat, so I wanted to know about the features that make you a good investor.
Regards,
(name)
To sum it all up, your message needs to be simple and brief. Do not get carried away because this will only waste time. You can also add GIFs and pictures because they will help you with visuals. Also, try to add an attractive subject line.