Some people sees world different than the rest of us. This sometimes make them an outcast but sometimes it give the rest of us a different perspective. Oliver Brocato the founder of Sex Chocolates Tabs, a very unique company manage to reverse engineer tik tok marketing and manage to create his own tactic which manage to turn his company to $11M in 18 months.
One of Brocato's most successful tactics was hiring small TikTokers and encouraging them to boost each other's videos. When one of them went viral, he would ask the others to create similar videos, saving money on marketing while maximizing views. TikTok's focus on individual videos rather than follower counts made this possible.
Brocato has many other lessons to offer about customer funneling and more, but those will have to wait for another day.
The full version of his story is available in the article https://medium.com/@muhdazharali98/from-idea-to-11m-in-18-months-entrepreneurship-strategy-of-sex-chocolates-tabs-21-year-old-87305402bf63
For more of this story and insights follow me on twitter https://twitter.com/Azhar31196574
Love his approach to staying away from dropshipping lol. It has such a bad rep now with the influx of TikTok organic ads from drop shippers, he did the right thing in terms of being sustainable during the TikTok growth phase.
The wort part of it is these people don't even selling dropship but sell the course. People just love the idea of easy way of making money lol.
One thing you can do on TikTok and Instagram is to use a Link In Bio Tool like Bigger.Bio in your profile bio to cross promote
all your social media content.
Love the screenshot. Good to learn about TikTok marketing.
hahah go watch the full episode https://www.youtube.com/watch?v=l3BtXAg1OXc ( I am not the owner of the podcast and this is the only podcast where you can hear Oliver story with high quality sound lol ). Not sponsored either, just found the podcast interesting