65%+ Open Rates or How To Properly Send Cold Emails

Our site: pilotreviews.net

Let me tell you how we got a LOT of customers by sending cold emails.
And how you can do this too.

Quick story

Our goal was to get B2B customers. The method was cold emails. But.. our bottleneck was that we didn’t know how.

We would send emails to businesses. They would all get 20-30% open rates. We’d make some changes on the title, the open rate would increase. We would engage with the leads multiple times a month. But … we still couldn’t get responses, prospects showed disinterest.

It was clear, we didn’t know HOW to send GOOD cold emails.

We were in this situation until we contacted a mentor that was referred to us.

He sold his B2B company for millions a couple of years ago. After multiple conversations about our issues, he was like "you guys have no idea how to send emails, do you?" And then started telling us a bunch of his secrets on cold emailing.

He talked about many things - the title, body, CTA, Personalization etc.

We were skeptical at first, and we didn’t implement a lot of stuff.
But... we started with only 1 piece of advice -> Fix the title of the email.

After adding “his magic” we suddenly got 60-70% open rates. Where before we were getting 20%-30%.

Because of that we were like "ok lets implement all of it, this might actually work". So we did that. Then.. prospects started signing up on our site, even before getting on a demo call!

We were finally getting positive responses on emails, booked demo calls, and started getting conversions.

In the end, I realized, your prospects don’t write back, because they’re not interested and it's your job to make them curious. If you don't know know it's because you lack the skill of writing GOOD cold emails. The Title, Body, CTA, all of this stuff matters.

And that’s what I wanna share with you today. The know-how.

So... Where do you go from here?

1. Warm-up your email

I couldn’t stress this enough.
Remember this: Each email has a reputation score.

Why warm it up?
If you just bought your domain, and start blasting 100s of emails, you’ll get in spam in no time. So… you have to warm it up with certain tools.

How does warming emails work?
Your tool will send dummy emails to a list of reputable email accounts (from your tools network), from which you get replies. Getting replies constantly will increase your email reputation score.

How do you warm your email?
There are many tools, but we used lemlist (which has a free trial) + lemwarmup.
Feel free to use alternatives.

2. Validate emails

Why?
IF you send emails and the emails don't exist → your email reputation score will decrease, getting you into spam.

How do you validate them?
We used debounce.io. But you can use others.
A good tool will tell you which emails are valid & which aren't.

2.1 Title

The best one for us that got the most open rates was “Quick question, [name]"
We also tried “MixSave <> [their company name]” which worked pretty well.

3. Your email body

3.1 Hook them

Why would they read? Is there any reason? - Good content isn’t the only thing you need.

• Think of this way, when you watch a great youtube short, the first 5-6 seconds are always some sort of question — to which you’ll know the answer ONLY in the END of finishing the video.

You have to do that in your email copy too.

How?

Start with “let me share a few things with you, the questions that pop up are: “What things?” “Who are you”?

3.2 Always start with a compliment

WHY? People love genuine compliments.

• It must be genuine though. Research the person online. Find something online and give a short compliment of how something they made → helped you.
• This can be: “I liked the fact that in your “X”, it helped me when [i acquired dot.com in 2019])
  Compliment them once you hook them

3.3 Email Body Tips

• It has to be super short. 2-3 sentences, maximum. — People are busy, they won’t read your stuff, especially if on email
• Use simple, clear words. The language should be 5th or 6th grader level. Check your text’s reader level on hemingwayapp
• Try not to use ADJECTIVES. They don’t add value.
• IF you have to add adjectives, make it short. eg. “don’t say “it was very beautiful” when you can say “it’s gorgeous”

3. Personalization

What is this?

Personalization = the act or process of tailoring something to meet an individual's specifications, needs, or preferences.

So you need to make the individual FEEL that your email was made for them and their company. They need to FEEL like they get attention from you.

Why?
Imagine this:

• you get sent an email blast from some indians - saying “you have a great website, and we build apps. Let’s build an app, because we think your website is beautiful”
• Is this appealing to you? Would you reply to this?
• Of course not, this is why you have to personalize.
• A personalized email, from the same indian would be
  "Hello [name],

Let me share a few things with you.

First, I loved your twitter thread on [x], made me think of [y].

Second, I noticed that you hit 300k in traffic last month. And since you target [x customers], i think that [give personalized industry insight]

Seeing that your customers are happy and recommend others, I believe a mobile app is necessary, because you get [benefit]. I specialize in building apps for [prospect / user type]

In fact I’ve made a demo app for you, here’s how it looks like and here’s the [benefit of app]

• [loom video URL]

Does this make sense? Let me know!
"

Now, Would you reply to this email if you watched the demo, it was something outstanding and it benefited your business?

• Of course you would. This is why personalization is important.

How do you personalize?

• Research the person online. Find something online and give a short personal insight.

How do you personalize with loom?

Your loom video

• Make it 60-70 seconds long.
• show that it costed you something to do this video for them. Eg. it costs you time to build them that custom app demo. (people appreciate more when they see that it costs you something)
• Must answer the question "why would they use your product/service", "how do you add value to their company"
• Your prospect has to see happy customers in the loom
• People judge you on the free stuff/demo that you make. They think your PAID value will match your free value. THis is why YOU have to make your free stuff ( your Loom vid) exceptional.

Now -- How do you get people to act on what your offer in your email body?

Answer: CTAs.

CTAs

This is the thing that most people forget, they’re like:
ok, so here’s your personalized video, and end with
“Best regards,
Joe Smith
Co-founder & Head of International affairs & absolute title-ego-driven person at whatevercompany.com
“

Here’s a disclaimer: No one cares about your title, they care about how you can add value to them.

If you want people to act add SCARCITY & URGENCY

eg. [because we are limited by time and can’t build 100 apps a day]

—Figure out a reason , use chatgpt, just come up with one.

What now?
Let’s review the conclusion

Conclusion

Rules:

• warm your email before sending your cold emails — try not send it from your main domain. (you might get flagged into spam if ure a beginner)
  -title must be quick question, [name] (open rates went from 30% to 60%-70%)
• email body must 2-3 sentences max. Personalize it.
• Always start with a compliment + short personal insight
• Talk about them. not you.
• Send a loom of you analyzing their site/ how it could benefit with your product or service, and show a few happy customers.(how u helped them achieve the same thing + include CTA))
• Last word of email: Does this make sense? Let me know!
• use rule of 100: send 30-60 cold emails a day. U can use multiple domains (eg. if ur site softwareduel.org you can buy softwarefuel.io) and send even more
• IF you do this for 8 weeks, you’ll have customers inevitably
• But.. if you start personalizing from day 1, you’ll get Engaged Leads in less than 2 weeks.

** The question is... **

Is this it? No, i’ll make more content on this subject.

But… now you have to apply this knowledge.

Knowledge applied becomes a skill. If you don’t apply it, you’ll go into analysis paralysis & keep struggling.

About

If you need help , you can use the email from our website (mixsave.org)!
But.. I can help only a few people, since I don’t have a lot of time on my hands! + We'll be super busy since middle of may!

Tips

Build an online profile for your company. WHY?

• Because I can guarantee that your prospect will google you, before they reply to you.

How many cold emails to send?

• As many as you can, but make them personalized. Aim for 25/day. (if you have a team do 100/day)

Use rule of 100.

• If you're not getting prospects from cold emails, use this rule ->
  Did I send 100 emails yet? If the answer is no, you have to work to do. After 200 emails sent with the know-how from this post, you'll get positive replies.