A cold email that gets 1 client for every 50 emails sent
Have you ever got a really good cold email?
I haven't. But I have a masterpiece example that Emma Fletcher, founder of Evergreen Support, kindly shared in the last Marketing Bay issue.
This cold email approach gets Emma ~ 1 client for every 50 emails sent.
Believe me, you will change your cold email template after reading this.
"We have only started with cold emails in the past few months, but the results have been promising.
Our clients are people who answer emails daily. When they see our email saying, “We’ll take care of your inbox,” they’re often ready to talk about it!
We meet them where their pain point is for needing an email service.
Here are the stats from my last cold email campaign:
Emails sent: 54
Open rate: 79.63%
Click rate: 5.56%
Reply rate:
Conversion to sales: 1.85%
We get about 1 client for every 50 emails sent. In this example, we sent 54 emails and got 1 client. The thing I am most impressed with is the 80% open rate!
I spend a lot of time looking for highly qualified leads, which can take hours. But it is worth it if I only need to send 50 emails to get one client.
I’ve tweaked my cold email sequence a lot. I make a change pretty much every round of 50 emails I send. I’m currently running a 3 email sequence with this as the first email:
The part of this email I consistently get positive feedback about is linking my Twitter account at the bottom.
Most of the people reading it aren’t active on Twitter, but they like seeing that I am a real human. It makes it more personable.
I’d recommend linking whatever your active social account is at the bottom of the email. It doesn’t need to be Twitter, just wherever you hang out online so people can see you’re real!"
That's a part of my free marketing newsletter. You can check the whole issue here.
Interesting post, but you can't talk about wins after just 54 emails sent. That's not enough data to jump to conclusions. Maybe those are your most engaged prospects. Maybe it's just a random result.
Jumping to consideration after 54 emails shows an absolute lack of understanding about how data works. I like the suggestions you shared, but that's way too early to talk about success.
Send 1000 emails. And if your conversion rate stays the same, then yes, hats down.
But 54 emails... Come on.
I think this is right. How do you know that 1 email wasn't a statistical anomaly? Again, great read - but you might need to check you're not fooling yourself by expanding the number of emails you send. Send a 1000 like the comment above suggested and verify if the conversion is consistent.
Interesting read.
I am wondering, how do you acquire email addresses for your target clients and who do you typically target -> CEOs, founders, someone else at the company?
Would be curious to see the stats of:
Cheers!
Definitely I was also wondering 54 emails sent and 1 closed deal is not reliable at all!
I have been using a mix of Sales Navigator/ Waalaxy to get leads from linkedin.
And then zeroin (zeroin.me) to get the email. This works reasonably well and I have been able to find mail adresses for around 30 % of the people scraped. I am not sponsored by them or anything.
Have you tried www.botdog.co instead of Waalaxy? Much cheaper - it's $29/month
No i have not, thanks for the tip! I think however that the use case is different. Botdog seems to be about sending network requests. Waalaxy is about multi step sales campaigns - which is more complex.
Edit: I now saw that it also has sequencing which was not obvious from their demo. Thanks for the tip! Will give it a try! :)
Cool! Full disclaimer this is my product (should have said before) and yes there are multi-step sequences (though there's no emailing like in Waalaxy for instance)
Nice, question: Does your tool allow for dynamic messages? I will describe it with my use case - which is:
I have leads that i search for in sales navigator
"Hey {{firstname}}, i checked and your company only has {{some added number}} % of their ... "
This is something that is not possible with Waalaxy (cannot process new columns only firstname, lastname, jobtitle, company) and I think it is a common use case
Hey @lumalik - we don't do this, and I'd love to have that feature too! It's on our very short term roadmap (like probably a few weeks). Super common use case and makes a lot of sense indeed. If you create an account on Botdog you'll receive a notification when we have that feature!
Have you tried Proxycurl?
I have not, I might give it a try. have you experience with it?
Having worked on a privacy LegalTech, I wonder, if marketers ever think about the legitimacy of gathering emails without people's consent and then sending them a 5 email sequence?
In short - it is not legal and you can get a fine. Currently, regulators target big fish and the small players mostly continue business as usual. But I am pretty sure it will change at some point and cold emails will get much much harder since you would need to get a consent before you send out any marketing emails.
As a customer, I hate receiving cold emails. As a CEO of a startup, I also hate receiving cold emails. I have never purchased anything from a cold email. Is it only me? 😂 Surely there must be better ways of finding clients e.g. good SEO or brand image, paid ads or social media?
very interesting point! I was looking for information on this online but to me it seems like it depends on your location? The EU probably has the strictest rules but b2b with opt out and a reason (no spam) like it should be enough from what I read e.g. https://www.gmass.co/blog/is-cold-emailing-illegal/
https://www.breakcold.com/en/blog/cold-email-gdpr
I have the same doubt @miksulmanis, Acquiring that much of email addresses is hard. But it's not impossible.
After creating a good post (without any links) on Reddit, I reach out to all those ppl who replied to my post. I even got 20 email addresses In one day after 50 reach out.
Use apollo !
Cold emails are so hard to bear. You get little to no response, but it's also highly satisfiable. Thanks for the tips.
That's a pretty interesting strategy (good personalization is the key), but I also think that a sample of 54 emails is a little bit too small to draw any solid conclusions. If you ever broaden the scope of your campaign, please share the results here as well! Good luck!
This cold email strategy is gold!
Personalized pain point targeting and impressive open rates.
How can we adapt this for our outreach?
I'm sharing my personal tips for writing effective cold emails:
Personalize your emails to the recipient.
Highlight the benefits of your products or services.
Make sure your emails are clear and concise.
Proofread your emails carefully before sending them.
Track your results so you can see what's working and what's not.
Great article
Thanks Sveta for your post.
I shall definitely be using this as a starting template for my own targeted emails.
A question though, unless i've missed it, what would the email subject line be for the emails, could you share that please.
thanks again for sharing.
Appreciate this post. Along with sending out cold emails, you need to target the segment that's right for you.
Great post, thank you for sharing!
Thank you for this, currently looking to open up to email marketing. Great read and thank you for sharing the stats!
@sveta_bay thank you, this is really helpful🙌
very helpful. Thank you!
Lovely. ✨ Taken into consideration
For those asking about where to even get the emails, I've been using Apollo and Seamless. Both are decent but definitely a lot of bad addresses so validate the emails before sending them en masse or else you risk getting flagged as a spammer.
"1 client for every 50 emails sent", is a great metric.
Love it!
This is huge help thanks for sharing. im a business development executive for Design Pro i have been recently struggling a lot in regards of conversion. it bothers you more when you legit have an amazing product to offer.
Thank you for sharing! I was wondering if you could share how you gather your cold emails? Do you use a software or is it more manual?
I like this. Thx for contribution
I like this. But am in two minds about cold email. Especially for my own circumstance.
I’m about to start cold outreach but my plan is to invite people for an interview to include their insights in a book I’m writing for my industry. Then plugging what I do at the end of the call and sending follow up emails with the product.
I guess it’s the whole, inviting someone as a podcast guest is 100X easier than inviting them cold onto a sales call - but in both cases you get to hear their problems and probe for where your product can support.
I guess my planned approach is
cold email -> relationship -> sell
Rather than cold email -> sell
Does anyone have a similar approach?
This is really insightful. Thank you for sharing🙏
Sveta crushing it per usual
email is really not very activity way to get the growth of production
Awsome post! do you plan on automating this and increasing volume?
I don't think its about the email itself, but the targeting strategy. If the title is clear and not scammy you'll have a better chance but if you target the wrong audience guaranteed 💯 % misses
Would it be smart to link a discord username as an active social account?
Bookmarked!
I really love your email, as you said it sounds like a real human and one that's very approachable instead of the typical salesy email.
I'm very interested in learning how you tweak your emails sequence every 50 emails. Any insights you want to share?
Thanks, Sveta
Thanks for the tips Sveta!
I am curious, why do you only send 50+ emails?
Isn't cold emailing about sending thousands of emails?
My guess is, you try to personalize as much as possible? Any plans to scale that?
Thanks Sveta for sharing your experience
Thanks for this Sveta, gonna be cold emailing soon to sell some SaaS subscriptions so the timing is great.