How Buster made $25,000/month by doing nothing
I love this little segment of the Failory podcast on how Buster Benson started 750 words and grew it to a high passive income, while also not really doing anything and outsourcing community work to his wife.
This feels like an ideal case of a passive income. At the same time, it's taken 10 years to get to this revenue, and the problem with indie businesses, many don't have 10 years to grow it first.
Still, very inspiring.
Trending on Indie Hackers
Haha! 10 years... most people won’t give their idea 10 months. Love this story.
And that's a shame. In my experience keeping going is one of the most important factors of success.
I agree. I’ve been working on StatusGator for more than 5 years and it’s just very slow and steady growth. No huge hockey stick uptick but I’ve just never given up and now it’s closing in on $3k MRR.
It's so impressive, I'm a firm believer of it's a marathon, not a sprint, but 10 years seem like a long investment, motivates me to not look at the "small" daily goals but the long term goal.
I love cases like this too.
There's an interview here on IH about it too, incase anyone is interested.
Often I think we over engineer and spend too much time on things in the early days. When in reality businesses can often grow slowly, surely and quite minimalistically.
Reminds me of this post I made about over engineering products. I really think many indie products could run profitably with the bare essentials. No fancy growth team. No ton of content written. No constant marketing. Just a simple focus on the people/community they serve.
Thanks for sharing failory.com - really dig their website and content. I haven't listened to the podcast yet, but saved it for later!
What a great story! I agree that I love that it’s kind of janky because I think it adds to the back in the day feel when everything you did on the internet wasn’t captured and analyzed.
Yup, it definitely has a feel to it. I am not sure if 750 words could even see the light of day in 2020. The internet feels very saturated. On the other hand, maybe it's just I've been on the internet long enough to feel that way. Hard to say for sure.
This. It would have to be ironically janky to get any notice these days. The benefits of having a niche product / audience from a decade ago!