Landing Page Redesigned Completely - how's my messaging?
So this is probably version 319? Or maybe more? Dread to think how many tweaks have been made over the various published pages.
Anyway, would love for the Indie Hackers fam to check out the new landing page and let me know what they think. Personally I think it's way more clear as to what we do now.
Since previous versions we've narrowed down and focused on one audience segment. We've also updated and modernised the branding a bit too.
Cheers and have a great weekend!
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Product sounds cool. Like the colours. Like the logo. Messaging not instantly clear. Copy could be tighter.
Cheers Rab. What wasn’t clear about the messaging to you?
Hi Jack,
First impression: clean and professional.
Second impression:
Homepage: value prop is clear. Image below book a demo doesn't enhance this in my opinion. The Tesla example further down the page makes it clearer.
Homepage: I feel like I'm scrolling alot. Is there an opportunity to break these out into rows?
Hompage: good consistent theme (colorwise).
Homepage: footer color contrast is hard to read.
Coronavirus: I like this view / approach to show off the product capabilities.
Pricing: excellent page.
Blog: excellent page.
Sign Up: This doesn't meet my expectations as a user. I expect to create an account when I click sign-up. I understand the sign up page is asking for an email to provide credentials but it feels like I am signing up for a newsletter.
Sign-in: Takes me to a page that is not a sign-in. This is a big disconnect for me as it seems like i'm on a completely different page and I clicked something with an intention that is not met.
Overall: I think its important to have an interactive demo to show the product functionality and get your value prop across. The site looks good but not being optimized for mobile will hurt you. The navigation is a bit unclear.
Hope this was helpful!
Cheers Robert! Useful feedback. Agree on those points.
The sign-up / sign-in are both temporary measures as the application they’ll be linking to is a handful of days away from being directly linked to by those buttons.
The plan is also to have some public facing dashboards like the coronavirus one that you can click on and view immediately.
I actually had the footer contrast more difficult on purpose as I wasn’t as proud of the content there to emphasise but if it’s more annoying in that form then that’s even worse.
Okay, I saw this landing first time, so here are my comments:
Header with navigation looks fine
The main message and the description should have different colours and probably weights. I'm talking about "Real-time Social Monitoring for Real-time Leads" and "Access pre-vetted leads talking about foreign exchanges, indices, commodities, bonds and market moving events ". Currently they look like they both equally important, but usually people do it other way. Also I'd add some space between them. Checkout https://asana.com/ for reference
Main picture. I'm in two minds. On the one hand you have shown your product as-is, and it looks relevant. On the other hand the text on the picture is so small and there are so many texts that it's a bit irritating
I noticed that next messages with pictures are good, enough space. Good focus
Footer! Text color and background color have low contrast! Check this out https://prnt.sc/s9c3lg . In chrome developer tools you can check if the contrast is okay. Footer is definitely not.
Apart from colors, I would also move logo to the left, having 3 columns: logo + socials, how to, company
So I'd work on the beginning and on the end of the page
Thanks for the thorough reply. On those points.
Plan is to replace the image with a recording of the dashboard actually in action. The asana page has been a big influence on that regard so I’m pleased you pointed that out.
The footer I was actually trying to de-emphasise the content by making it a worse contrast but given everyone has commented on it I think it’s just more annoying than anything. Good idea on the logo position down there too.
It’s better than before though right??
I haven't seen previous versions but I believe so :) Good luck, I'm also making landing page right now, I know how important it is!
Hero text too wordy. Hit cleaner with less words. You have "Real-time Lead Discovery" as tab title which conveys message succinctly. "Real-time Qualified Leads" could be alternative. Could A/B test. Use it as hero headline, current headline as tagline and drop current tagline down as paragraph. Just imo.