My AI-enhanced product description generator created 300+ product descriptions. How can I scale it?
Hey Hackers,
Several days ago, I launched https://description-generator.online -- a tool for marketplace sellers to generate unique product descriptions with ChatGPT.
The minimal user flow to spin things up -- put in the product title, hit the "Generate listing" button, and that's it. Some additional features include specifying the product characteristics, letting ChatGPT come up with the keywords, or configuring text structure.
I'm planning to add a description creation based on the product photo. Hopefully, will find a nice API to retrieve popular product keywords. Some UI features.
Although it received a hot response from the local Etsy community and generated 300+ descriptions -- I ran out of ideas for promoting it and wondering if it's monetizable since it has only one primary use case. I'm not sure people would like to pay for small additional features.
So my questions are:
- Do such types of products live long enough to become mature, or will people play with them for a couple of days and move on?
- What can be the features people would like to pay for?
- What marketing approach works best for this kind of product? Go on Reddit, market it, or change to B2B and work only with relatively big sellers? Maybe something else?
I would highly appreciate any feedback!
❤️
Protect your momentum like your life depends on It
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Integrations. Integrations. Integrations.
Shopify app. Magento. Email.
Focus on getting your app on Zapier, and you'll be laughing mate. That's what I'd do. Imagine being able to create a new product in Shopify and your app generates the descriptions for the listing.
That's exactly what I would do if I was in your situation.
100%. Stop building new features and understand that integrating into another UI can supercharge your product by 1,000%.
You should even forget the front-end for now and piggy-back on other front ends like Shopify, Magento, WordPress, etc.
Wow-wow-wow, this is a brilliant piece of advice! Thank you very much @FFJames and @souvikdev! I will ask the users about potential use cases where integrations will be helpful. Pretty sure I'll forget about everything else after that :)
Great job! I'd bet you my left arm Shopify is going to be the #1. And it's also the by far simplest to integrate. I think you could have your app up and running in a day or two.
You should strongly consider making it an embedded Shopify app, meaning that merchants can use your app inside Shopify. If you link out to a third party site, like your current, Shopify heavily penalizes you when it comes to app store ranking. Although, in your case you already have strong distribution trough your current channel (the existing site). But nevertheless, merchants prefer to do all their business in one place (their store admin).
Disclaimer: I used to work at Shopify, and now work at a startup called Gadget.dev. Gadget makes building hosted Shopify app backend and frontend boilerplate a 90 second setup. As an example, I built a GPT-3 powered product description generator in 30 minutes, which listens to product update webhooks, runs a product through GPT-3, and writes the AI-generated description back to Shopify. I recorded+wrote a step-by-step tutorial. https://medium.com/@ralfelfving/tutorial-gpt3-powered-shopify-app-that-generates-product-descriptions-e598369493f9 - I have more resources to share, but don't want to spam if it's not interesting.
If you're thinking of going into the Shopify ecosystem feel free to reach out, even if you don't end up using Gadget. Happy to help answer any questions you might have about the platform and ecosystem
wow this is really smooth! How long did it take you to build it, what did you use?
Hehe, nice to see you, @MatijaSh! As you could've guessed by the label in the top right on the website, I've used Wasp! Thanks for the tool!
It took me only a few minutes to build the app's backbone (😱), several more hours to implement all the functionality, and two more days to fine-tune everything. Fix elements alignment, ad Google Analytics, etc. Since I've had prior experience using Wasp for my other projects (I hope the previous one will become public one day) -- absolutely flawless experience
For those who need to learn what we're talking about -- Wasp (https://wasp-lang.dev) is a framework/language for building full-stack web apps without boilerplate. A perfect tool for small projects like mine :)
Hey @maksim36ua!
I founded my ecommerce 4 years ago and now I am learning to code a bit in order to be able to indiehack.
What I can say is that I don't think any "solid brand" would let an AI write their products descriptins unless that AI is well trained in their tone and is able to write accordingly. AI tools will become commoditize eventually, but clients that have trained their model with you will probably stay with you (not sure about who would "own" the model though).
Also...I would for sure integrate with Shopify. It's (by far) the fastest growing ecommerce "CMS" (it's not exactly a cms, but you get the idea).
However it would entail a radial re structure of your stack, but I definitely think it's worthy (plus the 1st 1M€ revenue is comission free on Shopify 🎊🎉).
Best of luck!!!!
Thanks for the feedback, @ikigai! I'm already looking into Shopify and thinking about possible integration use cases, hope will come up with something
What is your strategy to counter normalisation?
It is great to automate a tedious task. gpt is stunning for low-stakes, mundane tasks.
It is entirely a different level of assistance, when the tedious task is automated and value / insight is added.
I personally am seeking a funky mobile capture app that allows me to snap and send to ebay (take pictures of items, adverts, etc.. and AI create the full ebay listing (description, tags, title, image), you name it... If the AI tool did this, in my testing I still would edit each description to counter normalisation.
Fair enough, when there are too many ads, we stop noticing them. Same with meaningless descriptions if they are all AI-generated. As you've mentioned, I'm still in the process of finding a niche with added value, so I don't have a strategy to counter normalization. Hopefully, I'll find one :)
Cool. Knowing a problem / something needs solving is half of the battle. This way you can have the conversations around it and it wont get forgotten.
Fm, some sense-check step is required. I have been using GPT-4 for discovery testing e.g. They ask gpt-4 xxx and it tests the value of generated descriptions.
Thanks for sharing, great insights.
Glad you've found it helpful! :)
I think you did a nice job! 👍🏻
Thanks! ❤️
Take the product-led growth approach instead of directly marketing it. Instead of helping buyers go through a long, drawn-out sales cycle, you give the buyer the “keys” to your product.
Integrations - I don't know much about Shopify, so I won't comment(not Ecom background), but email and magnum integrations should do the work for you.
It's a tough nut to crack, but I think you'll be able to do this.
Hey Ron, thanks for the answer! Can you please give an example of how the process of "giving keys" should look like?
at the end of the day. the ai apps for the most part are commodity. your goal should be to build a super solid brand around it so that when people think "product description" they think of your product.
in order to further scale it show examples of how it works effectively.
for example go on ahrefs or use a market research company like trends.co or explodingideas.co to find seo opportunities and trending niches. make content including the opportunities that you find (most are riding waves like AI, lofi music etc). then show how quickly your product makes them rank on google or convert sales.
at the end of the day that's the selling point. if you're writing my product descriptions you sell me by showing me how it will get me results. good luck.
Loved this comment.
Hmmm, I haven't thought about it from this standpoint. Thanks! I will check what the SEO opportunities and trending niches might be!
You could also consider providing this on Shopify / Amazon Business or any C2C marketplace! They'd love it. I think you might have to optimize for SEO though.
To answer your questions:
Anytime, glad you found it useful!
As for #2: I suggest you go beyond that as well! Sheets is just a tool used to manage a broader purpose. Keep going backwards and solve the problem at its source. You've clearly touched an important chord, so shoot for the largest impact and I'm confident you'll have a good product in your hands.
Do give us an update on how your product goes :) Good luck!
Thanks for the guidance! I'll definitely share some updates :)
It would be cool to see some Etsy automation on top of this. Going from an idea to a product post draft in one click. https://www.etsy.com/developers/documentation/getting_started/api_basics
But I'm not really in that space and it's hard which are some burning problems for the creators on Etsy 🤔
Excellent idea, I've played with Etsy API for my other project that automated my friend's shop management process, so I'm a bit familiar with all the capabilities. It would be cool to integrate with already existing analytics tools like https://erank.com, but usually, they don't provide an open API
This looks cool. Will be keeping my eye on your progress 👀
Thanks! :)
This is pretty interesting and looks very good @maksim36ua. I've actually built something similar into my SaaS product: AI Ecommerce content generation would love your feedback on it.
You've built something much more extensive and much-much more powerful. It makes me think I'm out of business already :) Good luck with your product, mate!
Thanks! It's definitely very motivating seeing similar ideas being investigated in various aproaches!
2)As many of the others have said, integrations
3)Find out where your audience for this product lives first and then figure out marketing; great marketing to the void is worthless, okay marketing to a specific ICP/persona can take you places, and great marketing to the right ICP/Person can make you a rich man.
Have you thought about offering a premium version with extra features to monetize it? Good luck with your marketing efforts!
That's what I'm doing right now :) There will be a feature to generate product descriptions by uploading product photos. I hope people will like it!
There have been great suggestions on this thread actually. I second adding integrations to your tools with known platforms or may be provide a Wordpress/woocommerce plugin as well.
In addition to that having a premium offering where you can fine tune for stores that focus on quality would be a great service to offer.
One more thing is to submit the product to AI tools directories like topai.tools to gain more exposure
Those are great suggestions, especially about topAI. Appreciate your work and will definitely submit my app :)
Don't want to sound too negative but I think #1 pretty much nails it.
Especially people will figure out I don't need the middle man (your system) in between quickly I can create my queries directly with ChatGPT myself.
Or there will be 100s of clones that do the same.
Unless you have some functionality that is very hard to recreate or some specific knowledge that no one has and it is encoded either in your prompting or in the logic of your App
Totally agree, it's more of a helper tool, and I'm sure powerful marketplace management tools are already thinking about possible AI use cases that will probably wipe out my project. But we'll see :)
Well I am not sure if you have seen ChatGPT Plug-ins yet but I suggest you either move very quickly in that direction or you will be toast in no time. Once all these web shops basically generate their own plug-in
I've heard about it but haven't looked into it yet. Pretty sure you're right. Chances are I'll be out of business in no time. Soon we'll see :)
This tool is so easy to use, I immediately added it to my favorites.
Fantastic, glad to hear you've found it useful! :)
It is a great function, which really improves my work efficiency. At the same time, I am satisfied with the quality and speed of the content. I like the author. It would be better if some cases can be preset.
Wow, amazing! Glad to see that you've found the tool helpful! 😍 What exactly you'd like to be preset?
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Your tool seems incredibly useful for marketplace sellers!
For monetization, consider offering premium features or integrations with marketplaces?
Good luck with scaling!
Marketplace integrations will be my way to go, I guess, based on the comments :) Thanks for your reply!
Short suggetions:
🧡 Integrate with atleast top 15 ecommerce builders, if resources works out, extend it to 30. More accessibility = more users
🧡 Roll out paid pricing plan along with a free plan to let users taste the essence of what your service has to offer
🧡 Consider adding features in adding a product, ex, title, subhead, alt text, pictorials in description, etc.
🧡 Try to give fresh and elegant look to your website. Because today's customer can also be enticed just by looks and feels of a website.
Thank you for the suggestions, @veereshgt! I'm planning to cover all of these, starting with the first one :)
A product description should be between 305-400 words, or however long is necessary to address the main features of the product and a brief overview of its benefits to the consumer.https://wegovyaustralia.org/
Your tool sounds like a useful resource for marketplace sellers. To answer your questions, products like yours can have longevity if they continue to offer value and adapt to the needs of their users. As for monetization, consider offering premium features such as advanced keyword suggestions, more text structure options, or integration with popular marketplaces.
In terms of marketing, Reddit can be a good starting point, but also consider reaching out to influencers in the e-commerce space or partnering with e-commerce platforms. B2B sales to larger sellers could also be a viable option.
If you need any help with AI development, our company would be happy to assist. Let us know if you have any questions. => https://omisoft.net/
Best of luck with your product!
Thanks, @Dahliam, appreciate your advice!
I think one interesting way you can scale it would be to incorporate image generation.
Should be pretty simple to do with Evoke
Usually, marketplaces prohibit using pictures of something that does not exist. Still, in the case of digital products, this might be an interesting idea, I'll investigate it further, tanks!