The best day and time to launch your product!?

Have you ever got in a confusion what time is best to launch my product?
Will engagements come during evenings if I launch? or at morning?

(I know it's one of the most arguable topics on product launching, and launching time of a product is not an exact science and coming from a person who haven't launched anything yet! But what I found during my research and reading 40+ cases of product launches, I have come a conclusion. And below are just my opinions.)

For those who are in hurry to get the answer
Short answer: Yes, there are different days and timings of launching. It varies from product to product and other various factors.

For those who are willing to get some insight
Long answer: It depends on many factors like, what target audience you serve to, which industry you're in & where you're geographically located.
Let's understand each one by one:

👉 Target audience - Launching a product, you must have a full knowledge of your audience. There's no doubt in that. Research and analyze your target audience's behavior patterns and preferences. Are they early birds or night owls? Do they prefer to browse and make purchasing decisions during specific hours of the day? Tailor your launch timing accordingly.

👉 Geography & Time zone - If you're targeting a global market, it's very important to take into account different time zones. Launching at a time that serves multiple regions can maximize your product's exposure and reach a broader audience. But if it's a specific region release, use the best possible active time of that region to launch.

👉 Weekdays or holidays? - Lots of people launch on holidays. I would even say most. Launching during weekdays may provide better visibility to professionals and businesses, and weekends can attract a broader range of users who have more leisure time to explore new products. It all boils down to the nature of your product. Is it business oriented or end consumer based?

👉 Morning vs afternoon vs evenings - Generally speaking, morning and evenings are the peak times. Afternoon is the dip, and only few people check their emails, messages during afternoon as they're settled into their workflows.
So, if you ask me when I would launch my product? Morning it is! Well, launching in the morning allows for more extended exposure throughout the day, giving the product full day to generate buzz and traction.

That's all, I'll be launching my productized design service Strokes Studio following the above points. Let's hope for the best.

What time did you launched your product? If anyone would like to correct me or add some value to this post, comment is all yours👍