Toothpaster
This service enable customer to buy the best toothpaste from a millions of choices. Customer inputs some preferences of toothpaste then website recommend some toothpaste based on the preferences. Deep Vertical selection is advantageous to us compared with like amazon.
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Very nice strategy! Some people have very sensitive teeth and can't use a regular toothpaste.
Who will spend time choosing toothpaste? Just buy any - they are basically the same. I wish you make something like selecting the best braces or Invisalign. Invisalign is a braces-like transparent tool, check it here improvingeachday.com. Such ratings would be much more helpful. Don't get me wrong, I don't mind your toothpaste-picking platform. But for the final user, the paste doesn't so much matter. The main idea is to brush your teeth every single day. I know the guy who bought an insanely overpriced "professional" toothbrush and toothpaste. And he brushes his teeth once per week.
I like how niche you are going with the type of customers you are attracting however it would be a very small percentage of consumers who purchase toothpaste (almost everyone in a privileged country)
I just cant picture people caring too much about toothpaste enough to do this kind of research. Also how would it generate revenue? maybe through Ads and a few newer companies willing to partner up as affiliate marketers?
Regarding monetizing, first we provide several small toothpaste samples to our customer including some advertisements from our supplier. Through the process, the service will receive advertising fee. If customer find a right toothpaste, customer can buy the toothpaste via our website. Plus, our big data will be very attractive for toothpaste makers in terms of marketing and creating new innovative toothpaste.