What tools do you guys use to create those nifty animations for a product launch?
These animations can be about explaining the pain point or just doing a product demo.
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These animations can be about explaining the pain point or just doing a product demo.
If you are creating a video about a speculative product you can use one of many tools that let you import layered mock files and equip them with interaction and custom transitions to demonstrate the end result.
https://principleformac.com
https://www.invisionapp.com/studio
https://proto.io
If you already have a product then I find it the best approach to write a script, then screen record the demo of the actual product. (Pro tip 1: to stay within digestible length demonstrate only a few strongest features and USPs. Pro tip 2: use 1280-1440 screen resolutions and/or cmd+ to proportionally increase your web app so the text in UI is legible even when the video is not in full-screen.) There's a ton of good software for that, depends on your budget and needs.
https://www.screencastify.com
Rotato is super useful for then placing those screen captures on a device mock and rotating/animating the scene(s). https://www.rotato.xyz
Videobolt is great for easily creating professional motion-graphics for intro/outro scenes and/or title overlays. https://videobolt.net
Thanks so much this is the thing I was looking for
Got a link to an exmple so we understand what animations you're talking about?