Google Login vs. Regular Email - Almost 50% used G

In my case, out of 500 people, maybe 20 were via username/password, the rest was all Google.

I had FB login for some time as well - no one used it, so I replaced it with Twitter login, that had maybe 3/500.

It really depends on your audience.
Professionals will prefer clean, fast, secure way - so Google is great. Teens might use social media accounts such as Twitter/FB. Devs might use Github as well. So it all depends, and you implement what you think it's best.

I'd refrain from "implementing them all", because you need max 2 ways to cover probably all of your user's need. Some services even have only one auth method (Google login usually).

Thanks for the insight Tommy. Very interesting indeed. I only have Google login planned for the MVP because I did not want to deal with security issues related to personal data. I know it will harm my conversion rate but will see.

WOW, I remember when Google Login first came out, they touted a 30% increase in signups. I guess they weren't bluffing! Great insights - thank you!

I wrote about my experience with social logins here (stats from over 30K users): https://bit.ly/2TTlT7Q. In short, I wouldn't suggest you add any other login opportunities - Google wins :)

We see similar numbers between Google login and email. My concern is that people prefer that as an auth method but it's not their primary inbox for business communication. So we wind up with employees at a company signing up for the app but we are emailing to their personal gmail. I guess the additional conversions outweighs this concern🤷🤷

Tommy, this has been great insight man.

I will more than likely look at how to implement it on my SaaS, brandchirps.com

I have Google login set on one of the products for more than 1 year now and the it's preferred by almost 90% of users. I also provide the option to use email & pass but that generates mainly fake signups that won't confirm their address.

Three words: Ease of Use
Google login makes logging in only one click, possibly two, whereas normal email requires clicking, typing and more clicking and typing.
It's natural for most people to simply click the big G and have everything done for them, and honestly, even I use it when it's available.

Adding Facebook or other social login buttons probably would have changed the results from one-click being slightly behind to much further ahead

This is a great insight - thanks for sharing - but I find it depressing that so many users are okay with hitching their online personas to services known for pillaging personal data.

Wow, this has opened my eyes.

Personally, I prefer username/password combo when signing up for services. That way I know the service isn't scraping any other data. Also I can then use a burner email if I feel it's needed.

The only time I connect my Google account is when the service requires access to something like GA or Search Console.

It seems I should offer Google as a sign up to my services.

Damn, that's crazy. Thank you for sharing. Definitely one to add to the product roadmap then!

This is not surprise at all to me.

Pretty much people prefer google authentication because it is very convenient.

Awesome - thanks @tommyjepsen for asking and everyone else for answering. I had a similar question and was wondering what data people had on the subject. 👍

Put simply, creating accounts a bit of a pain and using Google login makes it one or two clicks.

I think the more interesting question is how many people don't bother making an account if you don't have a Google login button. I know I'm personally much more likely to make an account if it's only a couple of clicks.

That said, I agree with the others that you don't need to provide loads of different ways. Just a couple of targeted buttons will cover most of your audience. My personal preference for signing up to things is usually Google then Github and reluctantly Twitter. I despise Facebook.

I would even experiment with making the Google login button the main CTA on the landing page.

So i guess, developers would prefer logging in through github

Thats a great insight! Thanks for sharing 🙇‍♂️

Not trying to hijack the thread but I just wanted to share my own findings. Same result, Google login has been by far the most popular method of signup for me. It’s so far ahead that I was surprised when I looked at the data.

3rd chart on this page shows latest stats:
https://www.bannerbear.com/open/

It’s so popular that it kind of scares me when I hear things about companies having to go through expensive and lengthy auditing processes to enable their google oauth access. Currently this happens if you request sensitive permissions from the user (which my app doesn’t) but you never know when this policy will change. TBH I wish the distribution in my user stats was a bit more spread out!

It's crazy, people love the google login, at a former employer we had a significant uptick in sign ups by offering the one tap login with google because it reduced the friction in creating an account.

Thanks for sharing your stats!

Maybe it's related to thematic (a tool for sales), but at https://salebeat.io/ we have only ~30% use Google login.
P.S. We have only email and Google login for now.

Great insights indeed. I, myself, will always use Google Login if it is available